SHIFTING PERCEPTIONS TO
IMPROVE HEALTH & COMMUNITY
 

Some agencies are adept at changing consumer preferences. At AB&C, we are also experts at changing human behavior, employing the five-step Transtheoretical “Stages of Change” model developed at the University of Rhode Island. The process leads people from being completely unaware of their problem behavior to choosing positive behavior and maintaining it, long-term. To date, AB&C has worked successfully with 82 clients on social and behavior change campaigns involving everything from public health and disease prevention to smoking, gambling, drug addiction and unsafe driving to fiscal accountability and more.

Copy img behavior
BEHAVIOR CHANGE PROCESS MODEL  
Behavior block bg PRECONTEMPLATION

Not intending to change behavior

Behavior arrow down Behavior arrow right
Behavior block bg CONTEMPLATION

Intending to change behavior in the near to distant future

Behavior arrow down Behavior arrow right
Behavior block bg PREPARATION

Intending to act in the immediate future

Behavior arrow down Behavior arrow right
Behavior block bg ACTION

Continuously engaging in behavior when appropriate

Behavior arrow down Behavior arrow right
Behavior block bg MAINTENANCE

Behavior is a part of routine/protocol

Guinea pigs main mobile Guinea pigs main
e-Cig Guinea Pigs  
The dirty truth about
e-cigs and vaping.
Healthy de main mobile Healthy de main
Healthy Delaware  
DRIVING AWARENESS OF THE LINK
BETWEEN OBESITY & CANCER
Behavior Change Clients