The Story  

When recruitment worlds collide, good things rarely happen. Except in the case of GoHealth Urgent Care, which unites the best of both worlds — Urgent Care and Health Systems. GoHealth joined forces with four major health systems — Dignity Health, Northwell Health, Legacy Healthcare Services and Hartford HealthCare — and asked AB&C to help recruit physicians for its nationwide urgent care network.

The Strategy  

AB&C used a cobranding approach that promised physician candidates they would have the integrated resources and support of a much larger medical system behind them, no matter which GoHealth region they practiced in. Our team developed a responsive design recruitment website, as well as compelling direct mailers, job-board web posts, collateral materials and emails that drove traffic to it.

The Success  

In the first month alone, joingohealthuc.com experienced 19,800 job-search sessions and 38,100 page views. Our responsive web design also proved advantageous, with 74 percent of job seekers visiting the site from a desktop device and 26 percent visiting from a mobile or tablet device. Average page views/apply ratios were consistently above industry norms. For all job types, an average of 12 to 15 percent is good. For hard-to-fill positions like physicians and physician assistants, 5 to 7 percent is considered very good. AB&C exceeded expectations on both counts.

1/3
Work sample 01
GoHealth UC website home page
Work sample 02
Interactive map allows users to search job opportunities by location
Cobranding approach
Work sample 03
Career opportunities easily searchable on mobile
Results  

16,100

users in the
first month

32%

direct sessions
in the first month

19,800

job search sessions
in the first month

38,100

page views
in the first month