# Using business criteria to determine what to take to market, after you reopen.

> Current COVID-19 trends indicate that we are on the other side of the peak in most places in the U.S. States have lifted stay-at-home orders, and we’re all starting to experience what our new normal looks like. This means that while critical care units and emergency departments are still treating COVID-19 patients every day, the […]

- Canonical URL: https://abccreative.com/blog/2020/06/10/using-business-criteria-to-determine-what-to-take-to-market-after-you-reopen
- Markdown URL: https://abccreative.com/blog/2020/06/10/using-business-criteria-to-determine-what-to-take-to-market-after-you-reopen.md
- Published: 2020-06-10T06:00:32
- Modified: 2020-06-10T12:50:51
- Author: Maria Mongelli
- Categories: Blog, COVID-19, Healthcare
- Gated: no

## Excerpt

Current COVID-19 trends indicate that we are on the other side of the peak in most places in the U.S. States have lifted stay-at-home orders, and we’re all starting to experience what our new normal looks like. This means that while critical care units and emergency departments are still treating COVID-19 patients every day, the […]

## Content

Current COVID-19 trends indicate that we are *on the other side of the peak* in most places in the U.S. States have lifted stay-at-home orders, and we’re all starting to experience what our new normal looks like. This means that while critical care units and emergency departments are still treating COVID-19 patients every day, the numbers have decreased.

### Is it time to focus on what’s next?

For healthcare marketers, this means developing the most pertinent criteria to determine what to take to market. Prior to COVID-19, criteria such as profitability, clinical strength, physician champion and capacity were all part of the discussion.

### With COVID-19, any areas with patient paths …

- … that move through the ED must be examined for capacity, throughput and safety precaution.
- … that require intensive lab support, such as IVF, need to consider lab capacity.
- … such as mammography need waiting areas to be reconfigured and safety precautions communicated to patients.

If you currently don’t use a criteria selection matrix, we can help you. AB&C knows healthcare very well, and we’ve worked with some of the region’s premier healthcare providers.

Healthcare needs to create a new future for itself, and marketers can be a huge player in that conversation. Do what you do best! Bring your knowledge of healthcare and your market to the table.