# New Faces, New Roles—Same Great AB&C

> If you know us, you know we believe that steady growth isn’t just about numbers—it’s about people. That’s why we’re thrilled to announce exciting leadership promotions and strategic hires that will help us serve our clients more effectively and creatively than ever before. First, we’re proud to welcome Alex Parkowski to the ownership team. As […]

- Canonical URL: https://abccreative.com/blog/2025/05/15/new-faces-new-roles-same-great-abc
- Markdown URL: https://abccreative.com/blog/2025/05/15/new-faces-new-roles-same-great-abc.md
- Published: 2025-05-15T08:00:32
- Modified: 2025-07-30T14:17:32
- Author: AB&C
- Categories: Agency Life, Blog
- Gated: no

## Excerpt

If you know us, you know we believe that steady growth isn’t just about numbers—it’s about people. That’s why we’re thrilled to announce exciting leadership promotions and strategic hires that will help us serve our clients more effectively and creatively than ever before. First, we’re proud to welcome Alex Parkowski to the ownership team. As […]

## Content

If you know us, you know we believe that steady growth isn’t just about numbers—it’s about people. That’s why we’re thrilled to announce exciting leadership promotions and strategic hires that will help us serve our clients more effectively and creatively than ever before.

First, we’re proud to welcome [**Alex Parkowski**](https://abccreative.com/team/alex-parkowski) to the ownership team. As a new **owner and the managing director of our [Government Division](https://abccreative.com/expertise/behavior-change),** Alex joins chief executive officer [Paul Pomeroy](https://abccreative.com/team/paul-pomeroy), chief creative officer [Steve Merino](https://abccreative.com/team/steve-merino) and chief communications officer [Joanna Ford](https://abccreative.com/team/joanna-ford) at the helm of the agency.

[**Shawn Kessler**](https://abccreative.com/team/shawn-kessler) has been named **partner/managing director of [Recruitment Marketing](https://abccreative.com/expertise/recruitment-marketing)**. With more than 15 years at the agency, Shawn has helped shape our recruitment division into a dynamic, results-driven offering. His fresh tools, insights and opportunities help clients find and keep the talent they need.

[**Colleen Masters**](https://abccreative.com/team/colleen-masters) has been promoted to **executive creative director**. Formerly our group creative director, Colleen will now lead the entire [creative department](https://abccreative.com/team#jump-creative), ensuring everything we make—whether it’s a campaign, video, website or brand—meets the high standards we’ve become known for.

## Strategic Strengths, Multiplied

We’re also growing our strategic bench with two powerhouse hires:

- [**Alex Wittchen**](https://abccreative.com/team/alex-wittchen) joins as **managing director of strategy**, where she’ll oversee AB&C’s entire strategic offering. An award-winning strategist (yes, she’s got both gold and silver Clios), Alex brings a global perspective and a track record of building brands across verticals—from sports and entertainment to [healthcare](https://abccreative.com/expertise/healthcare) and [higher ed](https://abccreative.com/work/education).

- [**Annette DeHaven**](https://abccreative.com/team/annette-dehaven) is our new **associate director of [employer brand strategy](https://abccreative.com/blog/2025/04/02/lights-camera-authenticity-a-practical-approach-to-employer-brand-storytelling)**, bringing more than two decades of experience helping companies articulate and amplify their employer brands.

From [behavior change](https://abccreative.com/expertise/behavior-change) and [healthcare](https://abccreative.com/expertise/healthcare) to [recruitment marketing](https://abccreative.com/expertise/recruitment-marketing) and brand strategy, we’re investing in the [people](https://abccreative.com/team) and expertise that help our clients thrive.

Read more about our [new roles](https://abccreative.com/news/2025/05/15/abc-announces-new-ownership-and-leadership-promotions), and our [new hires](https://abccreative.com/news/2025/05/15/abc-strengthens-strategy-team-with-hires-in-brand-strategy-and-recruitment-marketing).