# AB&C Earns Top Honors at the 2026 MASHSMD Awards

> AB&C earned top honors at the 2025 MASHSMD Awards. The agency was recognized across multiple categories spanning healthcare advertising, public health communications, media relations, innovation, and design—highlighting work that combined strategic insight, creativity, and measurable impact.

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- Published: 2026-05-13T10:19:19
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- Author: Maria Mongelli
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## Excerpt

AB&C earned top honors at the 2025 MASHSMD Awards. The agency was recognized across multiple categories spanning healthcare advertising, public health communications, media relations, innovation, and design—highlighting work that combined strategic insight, creativity, and measurable impact.

## Content

Aloysius Butler & Clark (AB&C) is proud to celebrate an extraordinary showing at this year’s Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) Awards, earning recognition across multiple categories—including the organization’s highest distinction: Platinum, Best Overall.

This year’s honorees represented the full breadth of healthcare marketing and strategy, spotlighting work that blended creativity, strategic clarity and measurable impact. From campaigns that reimagined physician recruitment as a lifestyle story to initiatives that shifted public perception and drove meaningful engagement, the awards recognized work that truly moved the needle.

Among an impressive field of winners, AB&C stood out with multiple honors spanning advertising, public health communications, media relations, innovation and design.

## **Platinum****,****Best Overall**

**Way of Life (Appalachian Regional Healthcare)**

AB&C received the event’s top honor for Way of Life, a campaign created for Appalachian Regional Healthcare. The work captured the spirit, resilience and lifestyle of Appalachia while helping position Appalachian Regional Healthcare as both a healthcare provider and an employer deeply connected to the communities it serves.

## **Advertising Campaign Awards**

**Gold:** Way of Life (Appalachian Regional Healthcare)
**Silver:** Small Things. Right Care. (Bronson Healthcare)
**Bronze:** Naloxone Campaign (Human Services, New Jersey Department of Health)

## **Branding, Design****and Visuals**

**Silver:** Vaccine–Preventable Disease Playing Cards (Philadelphia Department of Public Health)

## **Innovative and Emerging Strategies**

**Silver:** DEThrives.com (Delaware Division of Public Health)

## **Public Relations and Communications**

**Gold:** Yearlong Media Relations (The Renfrew Center)
**Silver:** Philly Keep On Loving (Philadelphia Department of Public Health)

## **Recognition of Purpose-Driven Work**

Healthcare marketing today requires more than strong creative. It demands empathy, strategy, adaptability, and a deep understanding of the people and communities behind every message.

This year’s MASHSMD recognition reflects the incredible collaboration between AB&C teams and clients who are committed to making a difference through healthcare communications.

Congratulations to everyone involved in these award-winning campaigns—and to all of this year’s MASHSMD honorees.