# Biz to Biz

> Visionary strategy meets bold creativity to drive growth for B2B brands. AB&C’s interdisciplinary team builds resilience and revenue with strategic, impactful solutions.

- Canonical URL: https://abccreative.com/hubs/b2b
- Markdown URL: https://abccreative.com/hubs/b2b.md
- Page sections: work, services, clients, experts, quotes, faqs, Your job is to make growth happen. So is ours.

## Overview

_Always_ driving business

More than marketers, we’re B2B growth partners.

At AB&C, we don’t just build brands—we build momentum. Our team brings together strategists, creatives, technologists and consultants with deep B2B experience. Whether you’re launching, growing, merging or repositioning, we help ambitious organizations move beyond marketing tactics to meaningful market impact. We don’t believe in generic playbooks. We believe in clear strategy, bold storytelling and full-funnel execution that drives measurable results.

## Selected Work

From positioning and demand generation to brand activation and buyer enablement, we partner with you to solve what matters most.

- [Husky](/work/husky): AB&C helped Husky build a new brand that focused on the people behind the machines.
- [Winebow](/work/winebow): AB&C helped Winebow elevate and distinguish their brand, while avoiding the pretention that is near-ubiquitous in the wine and spirits space.
- [Nobel Biocare](/work/nobel-biocare): We helped Nobel Biocare reposition as the global leader in esthetic dentistry.
- [Lavazza](/work/lavazza): AB&C devised a plan to increase awareness of the latest FLAVIA machine among the people who really mattered and drive them to a new website to learn more.
- [Leica](/work/mica-by-leica-microsystems): AB&C helped launch Mica, the world’s first “Microhub” microscope, with a disruptive campaign that set the benchmark for the future.
- [Danaher Life Sciences](/work/danaher-life-sciences): We united the Danaher parts and pieces for the first time and used quantifiable outcomes to drive home the benefits of the union.
- [FM Innovation Factory](/work/fm-innovation-factory): We helped FM position, name, brand and craft the story of their innovation incubator.
- [American Water](/work/american-water): AB&C partnered with American Water’s communications team to take their efforts and initiatives—both public and internal—to a whole new level.
- [Archer](/work/archer): Our team led Archer and its leadership group on a rebranding journey aimed at presenting the organization in a fresh new way.
- [Energize Delaware](/work/energize-delaware): DESEU tapped AB&C to overhaul EnergizeDelaware.org, fixing navigation for users and contractors and boosting engagement for their programs.
- [FM Launchpad](/work/fm-launchpad): We helped FM Global launch an innovation initiative that would help to build an entrepreneurial environment and accelerate new thinking.
- [GE Water](/work/ge-water-and-process-technologies): We helped GE Water & Process Technologies tell a more confident and consistent story with a fresh brand strategy.
- [Mitsubishi Fuso](/work/mitsubishi-fuso): Mitsubishi Fuso counted on AB&C to increase the number of visitors to its website by championing its “lower cost of ownership” market position.
- [Siemens TIM®](/work/siemens-tim): AB&C’s campaign helped Siemens’ sleek, powerful MRI become #1 globally, beating GE six months ahead of schedule.
- [Siemens Vibe](/work/siemens-vibe): AB&C helped Siemens Vibe tackle the stigma of hearing loss, reframing hearing aids as a stylish, innovative solution for millions of Americans.
- [Zurich](/work/zurich): AB&C and Zurich Insurance launched a global campaign uniting 68,000 employees and boosting awareness worldwide with a simple blue dot.

## Services

### Planning and Strategy

Our approach blends creative thinking with sharp business insight. We build differentiated growth strategies grounded in data, outside perspective and real-world experience. The result? Smart, scalable plans that deliver now and build brand health over time.

### Brand and Product Positioning

Your story matters—but only if it’s clear. We help B2B organizations define and refine brand and product positioning that cuts through complexity and connects with today’s buyers. Whether you’re entering a new market or rethinking your go-to-market strategy, we help you align teams, energize sales and tell a story that sticks.

### Brand Refreshes That Drive Growth

If your brand no longer reflects your ambition, we help you evolve. Strategically. Seamlessly. And with measurable results. We bring clarity to your story, cohesion to your message and energy to your brand.

### Campaigns That Build Awareness and Pipeline

From breakthrough product launches to market expansion, we create strategic, full-funnel campaigns that spark attention and drive intent. Our creative is bold. Our strategy is sound. And our execution is built for speed and scale.

### Demand Programs That Convert

We engineer demand-generation systems that do more than attract leads—they convert them. Our programs are performance-driven, pipeline-focused and built to scale with your business.

### Experiences That Move Buyers and Markets

From a signature moment to an entire ecosystem, we design digital and physical experiences that earn trust, differentiate meaningfully and build long-term preference with sophisticated buyers.

### Buyer Enablement That Accelerates Sales

We design content and tools that build confidence and drive decision-making among sophisticated buyers. From sales enablement to thought leadership, we help you close deals faster and smarter.

### Reputation Strategy When It Matters Most

In high-stakes moments—from expansion to crisis—we create communications strategies that protect brand equity, enhance trust and support long-term reputation. We’re the steady hand and strategic voice you need when the stakes are highest.

### Consulting That Aligns and Accelerates

When you need to zoom out or zoom in, we help you identify key growth drivers across marketing, tech and design—then align your teams around what matters most. Our consulting practice ensures you’re not just moving, but moving in the right direction.

## Clients and Work

- [American Water](/work/american-water)
- [Archer](/work/archer)
- armstrong
- [Danaher Life Sciences](/work/danaher-life-sciences)
- [Energize Delaware](/work/energize-delaware)
- [FM Innovation Factory](/work/fm-innovation-factory)
- [GE Water and Process Technologies](/work/ge-water-and-process-technologies)
- [Husky](/work/husky)
- [Leica](/work/mica-by-leica-microsystems)
- [Mitsubishi Fuso](/work/mitsubishi-fuso)
- [Nobel Biocare](/work/nobel-biocare)
- olympus
- [Siemens Vibe](/work/siemens-vibe)
- [Sunoco](/work/sunoco)
- vanguard
- [Zurich](/work/zurich)

## Experts

- [Brandon Reese](/people/brandon-reese)
- [James Werpehowski](/people/james-werpehowski)
- [Primus Poppiti](/people/primus-poppiti)

## Testimonials

- You all absolutely nailed it. Can’t wait to work with everyone further! - Nick G., Digital Marketing Manager, Global Medical Device Company
- Please send our sincerest thank you to your whole team. These are amazing designs, and your team delivered strong strategy, editorial, and creative in a very short time. I can’t wait for us to bring it to life. - Tori M., Creative Strategy Director, Investment Management Company
- This campaign captures the strength of the Fox Chase brand and our commitment to exceptional cancer care. Special thanks to our partners at AB&C. - Robin Priggemeier, AVP Marketing, Temple University Health System

## FAQs

Answers to common questions about AB&C’s B2B marketing approach.

### What does a B2B marketing agency do?

A B2B marketing agency helps complex brands clarify their positioning, reach buying groups, and turn awareness into qualified demand. AB&C combines strategy, creative, media, and digital execution to support launches, growth initiatives, and long sales cycles.

### How can AB&C help with B2B brand positioning?

AB&C works with B2B organizations to define what they can uniquely own in the market, then translates that positioning into messaging, campaigns, sales enablement, and customer-facing experiences that make complex offerings easier to understand and buy.

### Do you build B2B demand generation programs?

Yes. AB&C develops demand programs that connect audience insight, channel strategy, creative, and measurement. The goal is not just lead volume, but pipeline quality, better conversion, and marketing systems that can scale with the business.

### What kinds of B2B companies does AB&C support?

AB&C supports B2B brands with technical products, complex services, and sophisticated buying processes. That includes organizations launching new offers, repositioning after change, expanding into new markets, or aligning sales and marketing around growth.

### What B2B marketing services does AB&C provide?

AB&C provides planning, positioning, brand refreshes, integrated campaigns, demand generation, digital and physical experiences, buyer enablement, reputation strategy, and consulting. Teams can engage AB&C for a focused need or a broader full-funnel partnership.

## Your job is to make growth happen. So is ours.

If you’re marketing a complex, multifaceted category leader or challenger brand that produces or sells highly technical products to diverse audiences and sophisticated buyers, we could be a strong fit. Let’s connect to find out.

Contact: [Brandon Reese](/people/brandon-reese)

- [Schedule a call](https://scheduler.zoom.us/brandon-reese-qvi42a/b2b-introductions)