# Health > AB&C provides unmatched healthcare marketing expertise to help clients overcome challenges and achieve their goals. We are led by experienced professionals from top hospitals and health systems. - Canonical URL: https://abccreative.com/hubs/health - Markdown URL: https://abccreative.com/hubs/health.md - Keywords: healthcare marketing, health care marketing, healthcare advertising, health care marketing agency, healthcare marketing agency, healthcare strategy, marketing department assessment, marketing plan, service line marketing, healthcare brand, marketing ROI healthcare, how to measure ROI in healthcare, award winning healthcare creative - Page sections: work, services, clients, experts, quotes, faqs, Your job is to make growth happen. So is ours., feed ## Overview _Always_ improving outcomes When it comes to healthcare marketing, few agencies in the country can match our healthcare experience and expertise. Our team is led by healthcare marketing professionals who have served as CMOs and marketing directors at some of the best community and pediatric hospitals, health systems and academic medical centers in the country. We are more than an agency. We are a healthcare consultancy. We know our clients’ challenges and can help clients overcome them and meet their marketing goals. ## Selected Work We have deep healthcare experience but are much more than a healthcare agency. The result is fresh thinking rooted in proven strategies. - [AtlantiCare](/work/atlanticare): AB&C’s campaign encouraged heartburn sufferers to skip the “roll-per-day” routine and trust AtlantiCare for personalized, lasting relief. - [Phoenix Children’s](/work/phoenix-childrens): At the brand level, we tapped into not only what Phoenix Children’s does but also the way they do it. - [Fox Chase](/work/fox-chase-cancer-center): AB&C created a rallying cry and a powerful confirmation of their passion for giving every patient the best chance of beating cancer from the start. - [IBX](/work/ibx-medicare-advantage-plans): AB&C created an empowering campaign for family influencers to help their 65+ relatives make confident, informed health plan choices. - [Komen Philadelphia](/work/komen): Komen Philadelphia came to us to achieve “beyond the expected” visibility on the local level—but with a nonexistent budget. - [LVH Children’s](/work/lehigh-valley-health-network-childrens-hospital): We reimagined the children’s hospital from a child’s perspective, creating a campaign that drew attention and increased referrals. - [St. Mary Medical](/work/st-mary-medical-center): We helped St. Mary Medical Center tell a brand story that was as powerful as the care they provide. ## Services ### Planning and Strategy Our healthcare team is rooted in market research, analysis and hands-on industry experience, allowing us to develop strategic marketing initiatives tailored to each client’s specific needs and goals. We work closely with clients to blend our expert recommendations with the client’s unique situation and objectives, resulting in effective and measurable marketing campaigns that provide a positive impact and lasting return on investment. ### Branding and Rebranding We have worked with numerous organizations to develop and define their new brand, as well as to redefine and reposition their brand. Whether it’s a 10-hospital health system that is looking to move toward “systemness” or a smaller system looking to be more representative of who they are today, AB&C works to develop comprehensive strategies that leverage the strengths of each organization to create a uniquely ownable brand that positions them for the future. ### Crisis Communications The industry experience of our healthcare team uniquely positions AB&C to support clients during a crisis. Whether it’s a staffing reduction, financial woes or a more difficult scenario, our team helps organizations get ahead of a crisis and manage messaging. We also serve as media contacts to support the in-house PR team. ### Service-Line Marketing Since many organizations focus on the big four (orthopedics, heart, cancer and neuro), AB&C’s team has extensive experience in these areas, for both adult and pediatric care. Beyond that, we have developed comprehensive marketing campaigns for everything from bariatrics and mental health to urology, GI, transplant and robotic surgery. Our team has interviewed thousands of doctors, so we understand the importance of writing the right message for the right audience, whether it’s consumers or referring physicians. ### Mergers and Acquisitions Through our experience in healthcare, we’ve worked with organizations on both sides of mergers and acquisitions. We’ve developed internal and external communication plans and executed effective advertising campaigns to educate the appropriate audiences. ### Departmental Assessments We have worked with both new and experienced marketing leaders to help them determine if their team is structured to meet the needs of their organization. Staffing, responsibilities, structure, and individual evaluations and assessments help us ensure your staff is built to succeed and is able to meet the expectations of your stakeholders. ### Digital Platforms AB&C understands the complexity of leveraging CRM and PRM in a challenging regulatory environment. We know how to effectively leverage your data to reach your audiences, while also balancing the confidentiality and limitations of HIPAA. ### Partners AB&C has exclusive partnerships with the Baird Group, Digital Health Services (DHS) and Doctivity Health. We use these relationships to give our clients preferred access to healthcare resources. ## Clients and Work - [AtlantiCare](/work/atlanticare) - bayada - bronson - englewood-health - [Fox Chase Cancer Center](/work/fox-chase-cancer-center) - garnet-health - grand-view-health - [Komen Philadelphia](/work/komen) - mainline-health - [Phoenix Children’s](/work/phoenix-childrens) - st-josephs - trinity ## Experts - [Maria Mongelli](/people/maria-mongelli) - [Nikki Laska](/people/nikki-laska) ## Testimonials - Working with AB&C has been an asset for our healthcare system. They have helped us boost our brand’s visibility and customer engagement. We appreciate their expertise, experience, professionalism and great customer service! And they are fun to work with! - Marcy Manheim, Administrator, Marketing & Corporate Communications, Garnet Health ## FAQs Answers to common questions about AB&C’s healthcare marketing and communications work. ### What does a healthcare marketing agency do? A healthcare marketing agency helps health systems, hospitals, and care organizations define strategy, strengthen brands, and connect with patients, providers, and communities. AB&C combines healthcare-specific expertise with integrated marketing, communications, and digital execution. ### Why is AB&C different from a general marketing agency? AB&C’s healthcare hub is led by professionals with senior in-house healthcare marketing experience. That background helps the team understand service-line priorities, physician relationships, regulatory constraints, and the operational realities clients face every day. ### Can AB&C support healthcare service-line marketing? Yes. AB&C builds service-line strategies and campaigns across major specialties as well as emerging areas of care. The team develops audience-specific messaging for consumers, referring physicians, and internal stakeholders while aligning with broader brand priorities. ### Does AB&C help with healthcare crisis communications? Yes. AB&C supports healthcare organizations through sensitive situations with planning, message development, media support, and stakeholder communications. The emphasis is on helping clients communicate clearly, protect trust, and respond quickly under pressure. ### What healthcare marketing services does AB&C offer? AB&C provides planning, branding, crisis communications, service-line marketing, merger and acquisition support, departmental assessments, digital strategy, and partner-led consulting resources. Clients can use the team for focused projects or broader long-term growth support. ## Your job is to make growth happen. So is ours. Not only have we been in your shoes, but we’re also fortunate enough to work with others who share the same issues. We’d love the opportunity to talk to you, learn how we can help you and for you to see why our clients come back to us time and time again. Contact: [Maria Mongelli](/people/maria-mongelli) ## News Feed [View all posts](https://abccreative.com/category/blog/healthcare) - [AB&C Earns Top Honors at the 2026 MASHSMD Awards](https://abccreative.com/blog/2026/05/13/abc-earns-top-honors-at-the-2026-mashsmd-awards) - 2026-05-13 - [The Future of Healthcare Branding Lives at the Intersection of Marketing and Recruitment](https://abccreative.com/blog/2025/12/29/the-future-of-healthcare-branding-lives-at-the-intersection-of-marketing-and-recruitment) - 2025-12-29 - [Why AB&C’s Team Is the Advantage Healthcare CEOs Need Right Now](https://abccreative.com/blog/2025/12/16/why-abcs-team-is-the-advantage-healthcare-ceos-need-right-now) - 2025-12-16