# Aloysius Butler & Clark Wins Top National ADDY® at the 2026 American Advertising Awards

> “Pep Rally in Your Pocket” campaign scored big through three levels of competition to earn the agency the highest level of recognition.

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- Published: 2026-06-04T05:17:02
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## Excerpt

“Pep Rally in Your Pocket” campaign scored big through three levels of competition to earn the agency the highest level of recognition.

## Content

***“Pep Rally in Your Pocket” campaign scored big through three levels of competition to earn the agency the highest level of recognition.***

**WILMINGTON, Del. (June 4, 2026)**—Aloysius Butler & Clark (AB&C), one of the largest full-service independent marketing agencies in the mid-Atlantic, was awarded a Gold ADDY® at the national level for the [2026 American Advertising Awards, an annual competition overseen by the American Advertising Federation (AAF)](https://www.aaf.org/Public/Public/Events/American-Advertising-Awards/American_Advertising_Awards_Home.aspx). The highest level of achievement for the competition, the Gold ADDY recognizes the height of creative excellence. AB&C was the only agency in the region to receive a Gold ADDY in the 2026 national competition.

AB&C’s winning campaign, [“Pep Rally in Your Pocket,” earned its Gold ADDY in the guerrilla marketing category](https://americanadvertisingawards.com/awards/pep-rally-in-your-pocket/), surpassing approximately 25,000 entries through three rigorous tiers of judging—Philadelphia metro, regional and national.

Created to harness Philly pride when the Philadelphia Eagles made it to football’s big game in 2025, the campaign started with a billboard near the Kansas City Chief’s Arrowhead Stadium. The digital board encouraged people to call 816-323-GO KC for a “pep rally in your pocket.” When people called the number, they were greeted with a rousing version of the “Fly, Eagles, Fly!” fight song. AB&C added a donation component, resulting in a $5,000 total donation to the Eagles Autism Foundation and Kansas City’s Hunt Family Foundation.

What captured the accolades of ADDY judges went far beyond the single digital billboard. Judges evaluated all creative and strategic dimensions of the “Pep Rally in Your Pocket” entry, which highlighted social and PR efforts that resulted in engagement of viral proportions in and beyond Philadelphia and Kansas City.

“We won gold against some of the most prestigious agencies across the country—not because we successfully executed a promotional stunt but because ‘Pep Rally in Your Pocket’ demonstrates what can be achieved when a full-service team comes together around a single idea,” said [Colleen Masters, AB&C’s executive creative director](https://abccreative.com/people/colleen-masters). “As proud as we are of the award, we’re even prouder of what it represents: bold ideas, smart strategy, flawless execution and the collective talent of a team that shows up every day to help our clients stand out.”

At the height of the seven-day campaign the number was receiving approximately 1,000 calls per hour. All told, **333,487 calls** were made while the integrated PR and marketing efforts generated **19.6 million total media impressions** and **107 news stories**.

Masters accepted the National Gold ADDY on behalf of AB&C at the AAF ADMERICA National Conference in Austin, Texas, on May 29. For the AB&C team, the award ceremony delivered an “extra point” they hadn’t anticipated when concepting the campaign.

“While ‘Pep Rally in Your Pocket’ was about trolling Kansas City, for all of us in Philly, there’s something incredibly satisfying about hearing our Eagles fight song loud and clear in a conference center in Texas during the ceremonies,” said Masters.

### About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest, independent full-service marketing communications agencies in the mid-Atlantic. AB&C has offices in [Wilmington, Delaware; Philadelphia and Bloomsburg, Pennsylvania; and Lambertville, New Jersey, and we operate remotely across the globe](https://abccreative.com/contact). The agency’s remarkable 54-year growth is a byproduct of our unique client-centric business structure. Our [clients are regional, national and international in scope](https://abccreative.com/work)—and concentrated in five core market segments: [healthcare](https://abccreative.com/hubs/health), [behavior change](https://abccreative.com/hubs/government), [recruitment marketing](https://abccreative.com/hubs/recruitment-marketing), [consumer](https://abccreative.com/hubs/consumer) and [specialty B2B](https://abccreative.com/hubs/b2b). We combine deep business expertise in these five key industry segments with a [robust team of omnichannel experts](https://abccreative.com/people). The result is the best of everything. Always deeply strategic. Always creatively breaking through. Never the same.™