# Branding and Design > AB&C is one of the largest full-service branding and advertising agencies in the Philadelphia, Delaware and Pennsylvania region. - Canonical URL: https://abccreative.com/services/branding-and-design - Markdown URL: https://abccreative.com/services/branding-and-design.md - Keywords: Branding agency, Advertising agency, Philadelphia Ad Agency, Delaware Ad Agency, Pennsylvania Ad Agency, Full-service ad agency, Marketing Agency, Philly Ad Agency, Wilmington Marketing Firm, Branding and Design Agency, Logo and Identity, Redesign My Logo, Logo Design, Design Agency, Philadelphia Design, Graphic Design - Page sections: Our Process, Thoughtful by Design ## Overview Your brand is the hardest-working part of your business. It’s always on, 24/7/365. But is it working as hard as it could be? We use an inside-out approach to branding that gets to the heart of the “ownable you.” The intersection of what you are, what your customers need, what your competition cannot say and what the marketplace wants. Understanding this white space is a fundamental part of your marketing. ## Our Process ### Brand Strategy and Design This is the visual manifestation of your brand research. It’s when we start adding beautiful pictures and compelling words to bring your brand to life. It’s carefully crafting the right fonts, colors, image treatment and style to complete the picture of who you are—and where you are going. ### Naming and Taglines Whether you’re starting a company or adding a product, we are able to research and develop effective names and ownable taglines. We also do thoughtful research to ensure the names and taglines are available, legally and online. ### Logo and Visual Design The right logo is the fastest way to express who you are to potential customers. Our designers are experts at crafting a mark that expresses your unique offering. From corporate logos to simplified marks to URL favicons, we break down your brand into every touchpoint. ### Style Guides Once your brand and logo are established, creating a style guide is an effective way to define the rules of the road and build your brand before you’re out in market. From one-pagers to elaborate “brand bibles,” we can craft the right guide for your needs. ### Internal Rollout Your internal stakeholders are critical ambassadors to your brand’s success. That’s why we incorporate them into the branding process early and often. They’re also the first group we introduce to the brand. This process is especially effective when done with a kickoff event, where we give your stakeholders all the tools needed to incorporate your brand into their professional lives. ### Brand Implementation Billboards and banners. Broadcast and bulletins. Online and offline. Social and streaming. This is where AB&C excels. We bring our “full-serviceness” to every project, determining which medium is the right platform for your message. We then translate your brand into any media mix. ## Output ### Thoughtful by Design Our designers are thoughtful yet pragmatic. Contemporary yet rooted in fundamentals. Detailed yet efficient in their methodology. The result is distinctive designs, crafted to stand the test of time. ### Deliverables - Visual Identity - Brand Architecture - Custom Typography - Data Visualization - Experiential Design - Products and Packaging - Sound and Motion - Film and Photography - Brand Manifestos ## Selected Work - [Adventure Aquarium](/work/adventure-aquarium): AB&C developed a new, cohesive creative brand framework to support a variety of seasonal promotions, including special events and member sales initiatives. - [American Water](/work/american-water): AB&C partnered with American Water’s communications team to take their efforts and initiatives—both public and internal—to a whole new level. - [Archer](/work/archer): Our team led Archer and its leadership group on a rebranding journey aimed at presenting the organization in a fresh new way. - [AtlantiCare](/work/atlanticare): AB&C’s campaign encouraged heartburn sufferers to skip the “roll-per-day” routine and trust AtlantiCare for personalized, lasting relief. - [Blenheim Homes](/work/blenheim): For more than 30 years, Blenheim Homes has been a quiet leader in Delaware’s regional residential development/construction sector. - [Block Island](/work/block-island): AB&C helped Block Island Express boost interest in cycling by showcasing it as an added reason for first-time and repeat visits to the island. - [Calico](/work/calico): AB&C helped Calico tell its story to younger audiences with cost-effective strategies, promoting custom treatments and free design services. - [Cannondale](/work/cannondale): Cannondale Bicycles was a renegade brand with cultishly loyal riders. With an integrated campaign we re-engaged with Cannondale’s idiosyncratic riders. - [Center City District](/work/center-city-district): AB&C helped Center City District launch a campaign revive tourism, sparking new energy in Philly with food, events, and vibrant city life post-COVID. - [Corrado Construction](/work/corrado): AB&C helped Corrado Construction spotlight its family culture, growth, and tech-savvy edge, crafting an employment brand that attracts top talent. - [Danaher Life Sciences](/work/danaher-life-sciences): We united the Danaher parts and pieces for the first time and used quantifiable outcomes to drive home the benefits of the union. - [Dart](/work/dart): The overall objective was to spread the word about the new Park & Ride and increase ridership, thereby reducing traffic congestion. - [HR Recruitment](/work/ddhr): AB&C helped Delaware’s HR Department tackle hiring challenges, boosting job applications by 37% with a dual strategy that captivated talent in a tough market. - [DE Lottery](/work/de-lottery): AB&C made Delaware Lottery games more fun, boosted ticket sales, improved loyalty, and turned their outdated website into a player destination. - [Energize Delaware](/work/energize-delaware): DESEU tapped AB&C to overhaul EnergizeDelaware.org, fixing navigation for users and contractors and boosting engagement for their programs. - [FM Innovation Factory](/work/fm-innovation-factory): We helped FM position, name, brand and craft the story of their innovation incubator. - [FM Launchpad](/work/fm-launchpad): We helped FM Global launch an innovation initiative that would help to build an entrepreneurial environment and accelerate new thinking. - [Fox Chase](/work/fox-chase-cancer-center): AB&C created a rallying cry and a powerful confirmation of their passion for giving every patient the best chance of beating cancer from the start. - [GE Water](/work/ge-water-and-process-technologies): We helped GE Water & Process Technologies tell a more confident and consistent story with a fresh brand strategy. - [GetRealGetRaw](/work/getrealgetraw): GetRealGetRaw was founded to give more people more access to healthy foods. In one year, we helped retail distribution triple in size. - [GoHealth](/work/go-health): When recruitment worlds collide, good things rarely happen. Except in the case of GoHealth Urgent Care, which unites the best of both worlds. - [Husky](/work/husky): AB&C helped Husky build a new brand that focused on the people behind the machines. - [IBX](/work/ibx-medicare-advantage-plans): AB&C created an empowering campaign for family influencers to help their 65+ relatives make confident, informed health plan choices. - [Sodexo](/work/jazzmans-cafe-and-bakery-sodexo): AB&C helped Sodexo modernize Jazzman’s Coffee, evolving it from a jazz cliché into a true competitor in cult coffee culture. - [JCPenney Optical](/work/jcpenney-optical): AB&C’s efforts drove a 24% increase in organic search traffic for JCPenney Optical, boosting in-store sales through improved website visibility. - [Kaiser Permanente](/work/kaiser-permanente): Unlocking millennial candidates: messaging that attracts top talent. - [La Salle University](/work/la-salle-university-school-of-business): We repositioned La Salle University School of Business as the antithesis of a university “factory” mass-producing grads for standardized jobs. - [LVH Children’s](/work/lehigh-valley-health-network-childrens-hospital): We reimagined the children’s hospital from a child’s perspective, creating a campaign that drew attention and increased referrals. - [Liberty Sport](/work/liberty-sport-eyewear): We helped Liberty Sport evolve from a maker of protective eyewear to a brand that obsesses about performance sunglasses for die-hard sports enthusiasts. - [Lighthouse Life](/work/lighthouse-life): We helped a startup that buys life insurance policies from seniors rebrand itself as a compassionate advocate for the elderly. - [Lotto America℠](/work/lotto-america): The Delaware Lottery came to AB&C to help get players excited about this “new” game. - [LUHV Food](/work/luhv-food): We helped LUHV Food turn airport grab-and-go into a crave-worthy brand moment with a bold, modular packaging system that elevates their fresh, plant-based offerings in every cold case. - [Leica](/work/mica-by-leica-microsystems): AB&C helped launch Mica, the world’s first “Microhub” microscope, with a disruptive campaign that set the benchmark for the future. - [Montgomery County CC](/work/mont-co): Montgomery County Community College selected AB&C as its media-buying services agency of record in 2016. - [MoAR](/work/museum-of-american-revolution): People know the broad strokes of the American Revolution, but the subtleties of the picture have largely gone missing. - [Mystic, CT](/work/mystic): Working to market Mystic Seaport, we recognized that if we could prompt an overnight stay, visitors could be persuaded to visit both attractions. - [Nest Egg](/work/nest-egg): AB&C helped Nest Egg launch a groundbreaking investment platform that lets smaller banks offer wealth solutions to their clients, without the overhead of hiring specialists. - [Nobel Biocare](/work/nobel-biocare): We helped Nobel Biocare reposition as the global leader in esthetic dentistry. - [OceanFirst Bank](/work/oceanfirst): AB&C helped OceanFirst Bank expand into a new market using nothing but digital tactics, more cheaply than opening and operating a new branch. - [City of Philadelphia](/work/philly-bev-tax): AB&C highlighted Philadelphia as the first major U.S. city to enact a soda tax, generating national attention on Jan. 1, 2017. - [PHL Forward](/work/phl-forward): When Philadelphia business leaders need tech talent, they call on AB&C. - [Phoenix Children’s](/work/phoenix-childrens): At the brand level, we tapped into not only what Phoenix Children’s does but also the way they do it. - [Rochester Health](/work/rochester-regional-health): AB&C’s research for RRH revealed a physician-friendly culture through interviews and brand insights, strengthening their brand positioning. - [Siemens TIM®](/work/siemens-tim): AB&C’s campaign helped Siemens’ sleek, powerful MRI become #1 globally, beating GE six months ahead of schedule. - [Siemens Vibe](/work/siemens-vibe): AB&C helped Siemens Vibe tackle the stigma of hearing loss, reframing hearing aids as a stylish, innovative solution for millions of Americans. - [St. Mary Medical](/work/st-mary-medical-center): We helped St. Mary Medical Center tell a brand story that was as powerful as the care they provide. - [UArts](/work/the-university-of-the-arts): AB&C helped UArts inspire prospective students with a poetic, limited-edition book, showcasing the creative spirit that thrives at the school. - [USciences](/work/usciences): The University needed a brand refresh, one that would reposition the school as a national leader in science and healthcare. - [UVA Health](/work/uva): See how HireControl™ helped UVA Health exceed hiring goals through targeted branding and a data-driven career page that attracted nurses & allied health talent. - [WellSpan Health](/work/wellspan): See how we helped WellSpan Health transform their career site with intuitive job discovery, persona-led content & a 10-second easy apply experience. - [Winebow](/work/winebow): AB&C helped Winebow elevate and distinguish their brand, while avoiding the pretention that is near-ubiquitous in the wine and spirits space. - [Zurich](/work/zurich): AB&C and Zurich Insurance launched a global campaign uniting 68,000 employees and boosting awareness worldwide with a simple blue dot.