# Content Creation

> Connect with your audience through AB&C’s creative, strategic content solutions. Tailored for maximum impact, our approach ensures consistency across all channels.

- Canonical URL: https://abccreative.com/services/content-creation
- Markdown URL: https://abccreative.com/services/content-creation.md
- Keywords: content, content strategy, marketing strategy, messaging strategy, creative, digital content, advertising
- Page sections: Our Process, Content Deliverables That Deliver Results

## Overview

Our integrated approach to content creation is a blend of creativity and strategic insight. That integration sets AB&C apart. It enables us to create dynamic, customer-centric campaigns built on customized messaging that aligns with your customer’s needs, channel expectations or specific stage in their journey.

## Our Process

### Client Audit

It all starts with an audit of your existing content. From there, we can delve into creating a messaging strategy, or strategies, that will speak to your various audiences. Working hand in hand with our creative team, who will conceive and execute the content, we will then create a content map and communications plan to ensure the right messages are in the right place.

### Content Strategy

We believe a content-integration strategy document provides the foundation for effective creative development. It’s the blueprint that our team uses—and that you can use internally—to ensure every piece of content is cohesive and consistent across your ecosystem, yet personalized to be engaging and relevant to your different target audiences. We call it strategic storytelling. And it results in smarter, more effective omnichannel experiences that captivate, convert and deliver results.

### Content Creation

A modern agency isn’t a “digital agency.” It’s an integrated agency that understands that *everything* is digitally infused. Our holistic approach to content creation considers the interplay between online and offline assets. Recognizing that consumers encounter both types of content before making decisions, we ensure that your brand narrative stays consistent across all mediums, for maximum reach and impact.

## Output

### Content Deliverables That Deliver Results

Our content deliverables are tailored to meet your specific requirements and objectives. Whether you need a messaging platform or strategy document to align your in-house content creation efforts, or already have a plan but need help creating the content, we’re your end-to-end partner, here to support you every step of the way.

### Deliverables

- Messaging platforms
- Content strategy documents
- Digital media content
- Traditional media content
- Social media content
- Public relations
- Partnership toolkits

## Selected Work

- [Archer](/work/archer): Our team led Archer and its leadership group on a rebranding journey aimed at presenting the organization in a fresh new way.
- [Calico](/work/calico): AB&C helped Calico tell its story to younger audiences with cost-effective strategies, promoting custom treatments and free design services.
- [Cannondale](/work/cannondale): Cannondale Bicycles was a renegade brand with cultishly loyal riders. With an integrated campaign we re-engaged with Cannondale’s idiosyncratic riders.
- [Danaher Life Sciences](/work/danaher-life-sciences): We united the Danaher parts and pieces for the first time and used quantifiable outcomes to drive home the benefits of the union.
- [Dart](/work/dart): The overall objective was to spread the word about the new Park & Ride and increase ridership, thereby reducing traffic congestion.
- [DE Gambling Problems](/work/dcgp): DCGP partnered with AB&C for a bold, disruptive awareness campaign that strategically positioned their message to stand out.
- [The Dirty Truth](/work/dirty-truth): DDPH and AB&C urged young Delawareans to rethink e-cigarette safety with a targeted campaign addressing vaping risks.
- [FM Innovation Factory](/work/fm-innovation-factory): We helped FM position, name, brand and craft the story of their innovation incubator.
- [FM Launchpad](/work/fm-launchpad): We helped FM Global launch an innovation initiative that would help to build an entrepreneurial environment and accelerate new thinking.
- [GE Water](/work/ge-water-and-process-technologies): We helped GE Water & Process Technologies tell a more confident and consistent story with a fresh brand strategy.
- [GetRealGetRaw](/work/getrealgetraw): GetRealGetRaw was founded to give more people more access to healthy foods. In one year, we helped retail distribution triple in size.
- [Haverford](/work/haverford): We were charged with a unique direct-to-consumer challenge: Take a national brand and make it local.
- [JCPenney Optical](/work/jcpenney-optical): AB&C’s efforts drove a 24% increase in organic search traffic for JCPenney Optical, boosting in-store sales through improved website visibility.
- [La Salle University](/work/la-salle-university-school-of-business): We repositioned La Salle University School of Business as the antithesis of a university “factory” mass-producing grads for standardized jobs.
- [Liberty Sport](/work/liberty-sport-eyewear): We helped Liberty Sport evolve from a maker of protective eyewear to a brand that obsesses about performance sunglasses for die-hard sports enthusiasts.
- [Lighthouse Life](/work/lighthouse-life): We helped a startup that buys life insurance policies from seniors rebrand itself as a compassionate advocate for the elderly.
- [Leica](/work/mica-by-leica-microsystems): AB&C helped launch Mica, the world’s first “Microhub” microscope, with a disruptive campaign that set the benchmark for the future.
- [MoAR](/work/museum-of-american-revolution): People know the broad strokes of the American Revolution, but the subtleties of the picture have largely gone missing.
- [Nobel Biocare](/work/nobel-biocare): We helped Nobel Biocare reposition as the global leader in esthetic dentistry.
- [City of Philadelphia](/work/philly-bev-tax): AB&C highlighted Philadelphia as the first major U.S. city to enact a soda tax, generating national attention on Jan. 1, 2017.
- [Planet Fitness](/work/planet-fitness): We were charged with a unique direct-to-consumer challenge: Take a national brand and make it local.
- [Siemens TIM®](/work/siemens-tim): AB&C’s campaign helped Siemens’ sleek, powerful MRI become #1 globally, beating GE six months ahead of schedule.
- [Siemens Vibe](/work/siemens-vibe): AB&C helped Siemens Vibe tackle the stigma of hearing loss, reframing hearing aids as a stylish, innovative solution for millions of Americans.