# Marketing and Advertising > AB&C offers a wide range of business, marketing and advertising solutions to help clients reposition themselves, identify and target new clients, create stronger connections with their consumers, and increase value for their brand. - Canonical URL: https://abccreative.com/services/marketing-and-advertising - Markdown URL: https://abccreative.com/services/marketing-and-advertising.md - Keywords: Marketing, Marketers, Digital Marketing Solutions, Business Consultants, Full-service marketing communications agency, advertising agency, Ad Agency, Marketing Firm, Digital Customer Experience, Digital Transformation, Philadelphia-based Marketing Agency, Business Consultants, Delaware-based Ad Agency - Page sections: Our Process, Let’s Get Down ## Overview We are strategists, writers, designers, researchers and advertisers. But above all, we are business marketers. We use our size—and our diversity of thinking—to attack your challenges from a holistic point of view. Research. Data. Market trends. Media opportunities. Brand. We provide a suite of solutions to improve your relevance, expand your audience and help you grow. ## Our Process ### Market Research Knowing where your competition is, whom they are targeting and what they are saying is the first step in business planning. From market research and analysis to customer data and surveys, we can scan your competitive landscape and provide a roadmap for where you need to go. ### Identifying New Markets It’s not about being where your customers are now. It’s getting to where they will be next, first. Staying up to date on trends and product usage, along with social-listening tools, helps us know where your market is—and will be. ### Media Strategy and Targeting As media strategists, planners and buyers, as well as a Certified Google Partner, we use the latest digital tools to identify your consumers, create look-alike audiences, and create strategies and plans to reach them where they buy products and consume information. ### Product Design and Innovation New products and packaging. Line extensions. Cross-promotional opportunities. We can help you identify and design new relationships that can engage new audiences and build excitement with your current customers. ### Go-to-Market Strategies Budgeting. Timelines. Sequencing. Approvals. Rollout. Reporting. Evaluating. Repeating. From one-off campaigns to multiyear brand rollouts, we can create a frictionless plan that gets your product or service to market faster and easier. ### e-Commerce It’s not enough to create campaigns and drive traffic to your site. Knowing what visitors do once they get there is just as important. We work with clients and their digital platforms/CMS to capture and manage prospects throughout the digital journey. ### Branding and Rebranding Today, markets shift, companies grow and consumers change faster than ever. Making sure your brand is aligned is critical to its success. From intensive brand rejuvenation to subtle brand evolution, we can help you position your company for what’s next. ## Output ### Let’s Get Down We work with clients in every way imaginable. We have been one-time consultants. We have been the full-service agency of record for 20 years. And everything in between. The only thing we can’t do is deliver the same old thinking. ### Deliverables - On-site Consulting - Assessing, Structuring and Building Staff - Campaign Development and Rollout - Tracking and Reporting - RFP Development and Evaluation ## Selected Work - [Adventure Aquarium](/work/adventure-aquarium): AB&C developed a new, cohesive creative brand framework to support a variety of seasonal promotions, including special events and member sales initiatives. - [American Water](/work/american-water): AB&C partnered with American Water’s communications team to take their efforts and initiatives—both public and internal—to a whole new level. - [AtlantiCare](/work/atlanticare): AB&C’s campaign encouraged heartburn sufferers to skip the “roll-per-day” routine and trust AtlantiCare for personalized, lasting relief. - [Blenheim Homes](/work/blenheim): For more than 30 years, Blenheim Homes has been a quiet leader in Delaware’s regional residential development/construction sector. - [Block Island](/work/block-island): AB&C helped Block Island Express boost interest in cycling by showcasing it as an added reason for first-time and repeat visits to the island. - [Calico](/work/calico): AB&C helped Calico tell its story to younger audiences with cost-effective strategies, promoting custom treatments and free design services. - [Healthy Delaware](/work/cancer): The Delaware Division of Public Health tasked AB&C with building a campaign to educate on the link between obesity and cancer. - [Cannondale](/work/cannondale): Cannondale Bicycles was a renegade brand with cultishly loyal riders. With an integrated campaign we re-engaged with Cannondale’s idiosyncratic riders. - [CarSense](/work/carsense): AB&C worked with CarSense, a pioneer in no-haggle certified used car sales, to strengthen its unconventional and trusted brand identity. - [Center City District](/work/center-city-district): AB&C helped Center City District launch a campaign revive tourism, sparking new energy in Philly with food, events, and vibrant city life post-COVID. - [Danaher Life Sciences](/work/danaher-life-sciences): We united the Danaher parts and pieces for the first time and used quantifiable outcomes to drive home the benefits of the union. - [DE Gambling Problems](/work/dcgp): DCGP partnered with AB&C for a bold, disruptive awareness campaign that strategically positioned their message to stand out. - [DE Lottery](/work/de-lottery): AB&C made Delaware Lottery games more fun, boosted ticket sales, improved loyalty, and turned their outdated website into a player destination. - [DelTech](/work/del-tech): Through video, OOH and digital, AB&C reinforced that the frontlines of Delaware’s workforce were built at Del Tech. - [Energize Delaware](/work/energize-delaware): DESEU tapped AB&C to overhaul EnergizeDelaware.org, fixing navigation for users and contractors and boosting engagement for their programs. - [FM Innovation Factory](/work/fm-innovation-factory): We helped FM position, name, brand and craft the story of their innovation incubator. - [FM Launchpad](/work/fm-launchpad): We helped FM Global launch an innovation initiative that would help to build an entrepreneurial environment and accelerate new thinking. - [Fox Chase](/work/fox-chase-cancer-center): AB&C created a rallying cry and a powerful confirmation of their passion for giving every patient the best chance of beating cancer from the start. - [GE Water](/work/ge-water-and-process-technologies): We helped GE Water & Process Technologies tell a more confident and consistent story with a fresh brand strategy. - [GetRealGetRaw](/work/getrealgetraw): GetRealGetRaw was founded to give more people more access to healthy foods. In one year, we helped retail distribution triple in size. - [Haverford](/work/haverford): We were charged with a unique direct-to-consumer challenge: Take a national brand and make it local. - [Husky](/work/husky): AB&C helped Husky build a new brand that focused on the people behind the machines. - [IBX](/work/ibx-medicare-advantage-plans): AB&C created an empowering campaign for family influencers to help their 65+ relatives make confident, informed health plan choices. - [JCPenney Optical](/work/jcpenney-optical): AB&C’s efforts drove a 24% increase in organic search traffic for JCPenney Optical, boosting in-store sales through improved website visibility. - [Komen Philadelphia](/work/komen): Komen Philadelphia came to us to achieve “beyond the expected” visibility on the local level—but with a nonexistent budget. - [La Salle University](/work/la-salle-university-school-of-business): We repositioned La Salle University School of Business as the antithesis of a university “factory” mass-producing grads for standardized jobs. - [LVH Children’s](/work/lehigh-valley-health-network-childrens-hospital): We reimagined the children’s hospital from a child’s perspective, creating a campaign that drew attention and increased referrals. - [Liberty Sport](/work/liberty-sport-eyewear): We helped Liberty Sport evolve from a maker of protective eyewear to a brand that obsesses about performance sunglasses for die-hard sports enthusiasts. - [Lighthouse Life](/work/lighthouse-life): We helped a startup that buys life insurance policies from seniors rebrand itself as a compassionate advocate for the elderly. - [Lotto America℠](/work/lotto-america): The Delaware Lottery came to AB&C to help get players excited about this “new” game. - [LUHV Food](/work/luhv-food): We helped LUHV Food turn airport grab-and-go into a crave-worthy brand moment with a bold, modular packaging system that elevates their fresh, plant-based offerings in every cold case. - [Leica](/work/mica-by-leica-microsystems): AB&C helped launch Mica, the world’s first “Microhub” microscope, with a disruptive campaign that set the benchmark for the future. - [Montgomery County CC](/work/mont-co): Montgomery County Community College selected AB&C as its media-buying services agency of record in 2016. - [MoAR](/work/museum-of-american-revolution): People know the broad strokes of the American Revolution, but the subtleties of the picture have largely gone missing. - [Mystic, CT](/work/mystic): Working to market Mystic Seaport, we recognized that if we could prompt an overnight stay, visitors could be persuaded to visit both attractions. - [Nest Egg](/work/nest-egg): AB&C helped Nest Egg launch a groundbreaking investment platform that lets smaller banks offer wealth solutions to their clients, without the overhead of hiring specialists. - [Nobel Biocare](/work/nobel-biocare): We helped Nobel Biocare reposition as the global leader in esthetic dentistry. - [OceanFirst Bank](/work/oceanfirst): AB&C helped OceanFirst Bank expand into a new market using nothing but digital tactics, more cheaply than opening and operating a new branch. - [DE Highway Safety](/work/ohs-seatbelt): AB&C told young adult males to buckle up, not because they’re bad drivers, but because others are. The campaign resonated and drove results. - [DE Highway Safety](/work/ohs): The Delaware Office of Highway Safety partnered with AB&C to create a two-year campaign urging young riders to take motorcycle safety courses. - [Phoenix Children’s](/work/phoenix-childrens): At the brand level, we tapped into not only what Phoenix Children’s does but also the way they do it. - [Planet Fitness](/work/planet-fitness): We were charged with a unique direct-to-consumer challenge: Take a national brand and make it local. - [Siemens TIM®](/work/siemens-tim): AB&C’s campaign helped Siemens’ sleek, powerful MRI become #1 globally, beating GE six months ahead of schedule. - [Siemens Vibe](/work/siemens-vibe): AB&C helped Siemens Vibe tackle the stigma of hearing loss, reframing hearing aids as a stylish, innovative solution for millions of Americans. - [Healthy Delaware](/work/skin-cancer-prevention): The Delaware Division of Public Health worked with AB&C to teach Delawareans to identify skin cancer and take proactive self-exam steps. - [St. Mary Medical](/work/st-mary-medical-center): We helped St. Mary Medical Center tell a brand story that was as powerful as the care they provide. - [Sunoco](/work/sunoco): Sunoco Race Fuels turned to AB&C to redesign their website, showcasing innovation and 60+ years of racing leadership. - [UArts](/work/the-university-of-the-arts): AB&C helped UArts inspire prospective students with a poetic, limited-edition book, showcasing the creative spirit that thrives at the school. - [USciences](/work/usciences): The University needed a brand refresh, one that would reposition the school as a national leader in science and healthcare. - [Wildwoods](/work/wildwoods): AB&C helped The Wildwoods shift perceptions from doo-wop nostalgia to a vibrant destination with a campaign showcasing endless possibilities. - [WSFS Bank](/work/wsfs-bank): AB&C helped WSFS Bank launch a new mobile app with cardless ATMs, nearly doubling adoption rates and surpassing expectations. - [Zurich](/work/zurich): AB&C and Zurich Insurance launched a global campaign uniting 68,000 employees and boosting awareness worldwide with a simple blue dot.