# Paid Media > AB&C crafts data-driven paid media strategies across traditional and digital platforms, maximizing impact and minimizing waste with precise targeting and compelling narratives. - Canonical URL: https://abccreative.com/services/paid-media - Markdown URL: https://abccreative.com/services/paid-media.md - Keywords: paid media, strategies, research, data, analytics, traditional channels, digital platforms, media spectrum, data-driven strategies, visibility, impact, target audiences, behavioral models, contextual models, interest models, look-alike models, predictive models, content narratives, remarketing, conversion journey, media buyers, partners in growth, media opportunities, expert insights, expertise, talent pool, paid media - Page sections: Our Capabilities, Our Process Is Simple ## Overview At AB&C, crafting paid media strategies is an art form rooted in research, data and analytics. From traditional channels to cutting-edge digital platforms, we navigate the entire media spectrum. Our commitment to data-driven strategies sets us apart. We strategically leverage each medium to maximize visibility and impact, ensuring every penny invested delivers measurable results. As hypertargeting experts, we take pride in minimizing waste by optimizing digital campaigns to precisely reach your target audiences. Leveraging behavioral, contextual, interest, look-alike and predictive models, we go beyond serving messages—we create compelling content narratives and attract targets to engage. Remarketing extends the effort, reinforcing messages and enticing undecided audiences to complete the conversion journey. ## Our Capabilities ### Audience Research Our audience research practice guides our media recommendations by leveraging in-depth consumer insights and behavior analysis. We tailor strategies that connect brands with the right audiences across multiple platforms, optimizing ad spend for maximum impact. ### Google Partner AB&C is a proud Google Partner agency, offering our clients access to certified experts with deep knowledge of Google’s cutting-edge advertising tools and strategies. As a trusted partner, we deliver proven success in maximizing ROI through highly optimized ad campaigns. With priority support from Google, we stay ahead of the curve, ensuring our clients benefit from the latest insights and innovations in digital marketing. ### Strategic Targeting We specialize in strategic targeting, leveraging data to connect your brand with the right audience at the right time. We maximize impact and ROI with precision-focused campaigns tailored to your business. ### Search Engine Marketing As a certified Google Partner agency, AB&C applies proven, data-driven search engine marketing (SEM) strategies to enhance your online visibility and attract relevant traffic. Our partnership with Google ensures we stay ahead of industry trends, helping your business connect with the right audience when they’re actively searching for your products or services. ### Programmatic Display Our automated process leverages machine learning and audience insights to maximize efficiency and optimize targeting across multiple digital channels. This approach delivers precise, cost-effective ad placements that drive results. ### Paid Social AB&C integrates paid social into a holistic targeted paid media strategy, ensuring cohesive messaging and maximum impact across all channels. By combining advanced audience insights with a multiplatform approach, we align paid social efforts with your broader media goals, driving measurable results and amplifying your brand’s reach at every touchpoint. ### CTV/OTT and Video At AB&C, we harness our strong vendor partnerships with top providers to deliver high-quality CTV/OTT and video inventory. Leveraging advanced targeting and data analytics, we craft strategies that ensure your message resonates with the right audiences across premium platforms. ### Streaming Audio/Podcasts Streaming audio and podcast placement can elevate your brand’s presence, targeting specific listeners across a diverse range of digital audio platforms. From precise audience targeting to real-time campaign optimization, we ensure your brand reaches the right listeners with maximum impact, driving engagement and ROI. ### Native Advertising Native advertising seamlessly blends with the content that surrounds it, providing a nondisruptive experience for users. Native ads enhance engagement and foster trust, delivering relevant messages in a format that feels organic and less intrusive. Our expertise in strategic targeting ensures your native ads reach the right audience with the right message, driving meaningful connections and results. ### Rich Media Rich media is an advanced form of digital advertising that engages users through interactive and dynamic content, such as video, animation and interactive elements. By leveraging rich media, your campaigns can achieve higher engagement and deliver more impactful messages. At AB&C, we work with our clients to assess whether rich media is the right fit for specific campaigns. ### Traditional Media Our traditional media buying team excels in leveraging classic platforms such as TV, radio, print and out-of-home to maximize your brand’s reach and impact. With deep industry connections and data-driven strategies, we develop integrated strategies that ensure your message not only reaches the right audience but also resonates with them effectively. ## Our Process ### Our Process Is Simple We pride ourselves on being more than just agency media buyers—we’re your partners in growth. From dissecting media opportunities to offering expert insights, we’re your go-to resource for all things paid media. ### Deliverables - Research - Audience Segmentation/Persona Development - Market Definition - Strategy/Determine KPIs - Media Analysis - Plan Development/Negotiations - Activation - Optimization - Analysis/Reporting ## Selected Work - [AtlantiCare](/work/atlanticare): AB&C’s campaign encouraged heartburn sufferers to skip the “roll-per-day” routine and trust AtlantiCare for personalized, lasting relief. - [Cannondale](/work/cannondale): Cannondale Bicycles was a renegade brand with cultishly loyal riders. With an integrated campaign we re-engaged with Cannondale’s idiosyncratic riders. - [Dart](/work/dart): The overall objective was to spread the word about the new Park & Ride and increase ridership, thereby reducing traffic congestion. - [DE Lottery](/work/de-lottery): AB&C made Delaware Lottery games more fun, boosted ticket sales, improved loyalty, and turned their outdated website into a player destination. - [DelTech](/work/del-tech): Through video, OOH and digital, AB&C reinforced that the frontlines of Delaware’s workforce were built at Del Tech. - [Fox Chase](/work/fox-chase-cancer-center): AB&C created a rallying cry and a powerful confirmation of their passion for giving every patient the best chance of beating cancer from the start. - [GetRealGetRaw](/work/getrealgetraw): GetRealGetRaw was founded to give more people more access to healthy foods. In one year, we helped retail distribution triple in size. - [IBX](/work/ibx-medicare-advantage-plans): AB&C created an empowering campaign for family influencers to help their 65+ relatives make confident, informed health plan choices. - [LVH Children’s](/work/lehigh-valley-health-network-childrens-hospital): We reimagined the children’s hospital from a child’s perspective, creating a campaign that drew attention and increased referrals. - [Lotto America℠](/work/lotto-america): The Delaware Lottery came to AB&C to help get players excited about this “new” game. - [Montgomery County CC](/work/mont-co): Montgomery County Community College selected AB&C as its media-buying services agency of record in 2016. - [DE Highway Safety](/work/ohs): The Delaware Office of Highway Safety partnered with AB&C to create a two-year campaign urging young riders to take motorcycle safety courses. - [Phoenix Children’s](/work/phoenix-childrens): At the brand level, we tapped into not only what Phoenix Children’s does but also the way they do it. - [Planet Fitness](/work/planet-fitness): We were charged with a unique direct-to-consumer challenge: Take a national brand and make it local. - [Siemens TIM®](/work/siemens-tim): AB&C’s campaign helped Siemens’ sleek, powerful MRI become #1 globally, beating GE six months ahead of schedule. - [Siemens Vibe](/work/siemens-vibe): AB&C helped Siemens Vibe tackle the stigma of hearing loss, reframing hearing aids as a stylish, innovative solution for millions of Americans. - [Healthy Delaware](/work/skin-cancer-prevention): The Delaware Division of Public Health worked with AB&C to teach Delawareans to identify skin cancer and take proactive self-exam steps. - [St. Mary Medical](/work/st-mary-medical-center): We helped St. Mary Medical Center tell a brand story that was as powerful as the care they provide. - [Sunoco](/work/sunoco): Sunoco Race Fuels turned to AB&C to redesign their website, showcasing innovation and 60+ years of racing leadership. - [USciences](/work/usciences): The University needed a brand refresh, one that would reposition the school as a national leader in science and healthcare. - [Wildwoods](/work/wildwoods): AB&C helped The Wildwoods shift perceptions from doo-wop nostalgia to a vibrant destination with a campaign showcasing endless possibilities. - [WSFS Bank](/work/wsfs-bank): AB&C helped WSFS Bank launch a new mobile app with cardless ATMs, nearly doubling adoption rates and surpassing expectations.