# Public Relations > At AB&C, we elevate brands and businesses with strategic PR, media relations, crisis management and brand activation to make powerful connections. - Canonical URL: https://abccreative.com/services/public-relations - Markdown URL: https://abccreative.com/services/public-relations.md - Keywords: public relations, PR, community relations, media relations, earned media, crisis communications, crisis management, specialty writing, speech writing, grassroots, activations, street teams, press relations, issues management, event planning, media training, press events, internal communications, partnership development, promotions, special events, sponsorship management, news media relations, trade media relations - Page sections: Our Process ## Overview At AB&C, public relations is viewed as an integral part of a communication strategy—whether the goal is successfully launching a new brand, product or product line; changing health and wellness behaviors; or anything in between. More than just a tactic to “get some news coverage,” our PR offerings cover an extensive array of services designed to put your name and messaging into the right hands, minds and hearts—in novel ways you may never have considered. When you work with our PR team, you’ll form a relationship with professionals who have extensive and proven experience strategizing, planning and deploying brand-building, business-growing and mission-advancing communications initiatives on local, regional and national levels. ## Our Process ### Media Relations AB&C draws on tons of established relationships with editors and producers—from national mainstream news media to industry trades to local weeklies—to ensure that no matter what a client’s business, messaging or audience, we secure earned-media coverage that generates thousands of impressions and boosts the bottom line. ### Media Training Whether it’s avoiding verbal slips that can turn a stellar interview into a “hope no one sees it moment” or knowing how to block and bridge to ensure key messages take center stage, our proven process for prepping media spokespeople consistently results in confident presentations and shareable media hits. ### Brand Activation At AB&C, we specialize in crafting intriguing and buzzworthy activations that bring brands to life—immersing target audiences in all that is great about a product or service and providing them with a lasting emotional connection that results in an appreciation for, and loyalty to, the company behind the brand. ### Crisis Communications / Issues Management When a crisis emerges, AB&C excels at preventing the “sky from falling” through immediately implementable strategies for getting out in front of damaging news, controlling the narrative, and minimizing negative commentary from internal and external audiences. ### Grassroots Promotions On the ground, in the trenches, over the internet, through the front door—AB&C leaves no tactic unturned when it comes to reaching the right people, at the right place, during the right time to motivate entire communities to take the action our clients desire. ### Internal Communications Realizing that creating the most effective marketing communications starts with your own team, AB&C puts as much importance on talking to internal audiences as we do external ones. We support clients in making sure their people are informed and confident, and are positive representations of the company and their brands. ### Partnership Development The best campaigns are the most collaborative ones, which is why AB&C operates through our special brand of working together, bringing in partners from business and community-service sectors to expand the reach of our messaging and effectively connect with targets through “trusted friends.” ### Sponsorship Management From mega sponsorships like the Winter Olympic Games to annual industry expos, AB&C will elevate the power of any sponsorship. We handle every aspect, starting with finding the right opportunity through managing all logistics to measuring final results. ### Specialty Writing For us and our pool of specialty writers, no article is too big or small, no topic too technical, no audience unreachable. We thrive on diving in and becoming “honorary experts” to write successfully on topics ranging from the highly scientific to those affecting everyday lifestyles. ## Selected Work - [American Water](/work/american-water): AB&C partnered with American Water’s communications team to take their efforts and initiatives—both public and internal—to a whole new level. - [Archer](/work/archer): Our team led Archer and its leadership group on a rebranding journey aimed at presenting the organization in a fresh new way. - [The Dirty Truth](/work/dirty-truth): DDPH and AB&C urged young Delawareans to rethink e-cigarette safety with a targeted campaign addressing vaping risks. - [Komen Philadelphia](/work/komen): Komen Philadelphia came to us to achieve “beyond the expected” visibility on the local level—but with a nonexistent budget. - [DE Highway Safety](/work/ohs): The Delaware Office of Highway Safety partnered with AB&C to create a two-year campaign urging young riders to take motorcycle safety courses. - [City of Philadelphia](/work/philly-bev-tax): AB&C highlighted Philadelphia as the first major U.S. city to enact a soda tax, generating national attention on Jan. 1, 2017. - [Planet Fitness](/work/planet-fitness): We were charged with a unique direct-to-consumer challenge: Take a national brand and make it local. - [Zurich](/work/zurich): AB&C and Zurich Insurance launched a global campaign uniting 68,000 employees and boosting awareness worldwide with a simple blue dot.