Doodling...

David Brond

VP, Strategy and Planning

The Professional

Graduated from Bucknell University with a degree in geography and economics.
Earned an MBA and MHA from Duke University.
Has more than 30 years of experience in healthcare and higher education marketing, communications, branding and strategic planning.
Started career in GE financial management.

Completed at least one half marathon every month for 21 straight months between 2013 and 2014.
Author of the book, “Just An Average Dave.”
Can spin a basketball on his finger and juggle three objects (but not both at the same time!).
Loves coffee ice cream but not coffee (hot or iced).

Strategy
EBSI > NPS
Introducing a new measure of an employer’s brand strength that is more inclusive than Net Promoter Score.

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Destinations
Greater Philadelphia Region Local Tourism Survey 2023
As the world slowly but surely starts to open up again, travel enthusiasts everywhere are itching to get out and explore their own backyard. Whether it’s a day trip to a nearby county or a weekend getaway to a city, the concept of being a “local tourist” has never been more appealing. In fact, according […]

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Destinations
Local Tourism 2023 Survey
AB&C recently conducted a survey of consumers in the five-county Philadelphia region, Southern New Jersey and Northern Delaware. The survey covered topics including upcoming local travel plans and preferences, anticipated day and overnight trips, key catalysts for deciding to visit new places, as well as preferred media for learning about destinations and attractions. Below is […]

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