Turnstyles | Aloysius Butler & Clark

Introducing Turnstyles

Turnstyles is a free quarterly e-newsletter we’ve created to share thoughts about the where destination marketing is going, based upon our decades of experience working in the industry. It’s designed to be a quick and fun read full of useful insights. We’ve also curated some the best bits we’ve found in keeping up with the hospitality and attractions news media. Join our email list.

Discover more about our Destinations expertise.

Are there other ways your attraction is attractive?

Maybe you’ve heard of Skin So Soft? Avon thought it was a skin moisturizer (and it is), but the public bought it for another reason. It turned out to be a bang-up insect repellant as well. So good, in fact, that today Avon makes a second product: Skin So Soft Bug Guard. Avon isn’t among […]

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Yes, you’re in competition. With the couch.

Think of a food court on the ground floor of a commercial building. At lunchtime, all the people who work in the offices upstairs are going to want to have lunch somewhere. And if you’re one of the businesses in the food court, you probably spend your nights dreaming of ways to outdo your neighbors […]

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Is a good photo the only way to sell an attraction?

When you market attractions, it’s natural to want to show that attraction in advertising. The curator spent hours getting that exhibit together. Your boss spent millions on that new ride. Everyone loves that vista. It feels almost unfair not to show these things. But especially this year, relying on photography may be a challenge. Chances […]

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How do you prepare when you don’t know exactly what you’re preparing for?

Most of the marketing world is based on precedents. We base our metrics and budgets on prior years’ results. We schedule the same way — peak season and off-season, planning time, production time, media buying — it’s mostly based on what we did last year. Obviously, 2021 isn’t going to work that way. 2020 threw […]

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