Introducing Turnstyles

Turnstyles is a free quarterly e-newsletter we’ve created to share thoughts about the where destination marketing is going, based upon our decades of experience working in the industry. It’s designed to be a quick and fun read full of useful insights. We’ve also curated some the best bits we’ve found in keeping up with the hospitality and attractions news media. Join our email list.


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Consumer Travel Survey Finds 78% of Individuals Likely to Travel in 2022
Research provides insights on attitudes and preferences for future travel. More than three-quarters (78%) of travelers from Greater Philadelphia are very or somewhat likely to travel in 2022, with 69% stating they are likely to visit a regional destination within 250 miles of their home. This data comes from a travel survey of 200 consumers […]
Is The Cautious Traveler a New Market Segment?
A couple months ago, I went to Phoenix on a business trip. While there, I went to several restaurants. At many of them, it seemed as if the pandemic didn’t exist. People were welcome without masks, often without the familiar request to wear a mask until you get to your table. Yet, in one restaurant […]
Are there other ways your attraction is attractive?
Maybe you’ve heard of Skin So Soft? Avon thought it was a skin moisturizer (and it is), but the public bought it for another reason. It turned out to be a bang-up insect repellant as well. So good, in fact, that today Avon makes a second product: Skin So Soft Bug Guard. Avon isn’t among […]
Yes, you’re in competition. With the couch.
Think of a food court on the ground floor of a commercial building. At lunchtime, all the people who work in the offices upstairs are going to want to have lunch somewhere. And if you’re one of the businesses in the food court, you probably spend your nights dreaming of ways to outdo your neighbors […]
Is a good photo the only way to sell an attraction?
When you market attractions, it’s natural to want to show that attraction in advertising. The curator spent hours getting that exhibit together. Your boss spent millions on that new ride. Everyone loves that vista. It feels almost unfair not to show these things. But especially this year, relying on photography may be a challenge. Chances […]
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Steve Rosen
Managing Director

You can learn something about the way we think through Turnstyles and the case studies below, but everyone’s situation is unique. If you’d care to reach out, it costs nothing to get to know us. Contact us: [email protected]

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Museum of the American Revolution  
Bringing history to life
and life to history
Mystic - Sea Everything  
The power of coopetition:
Sea Everything in Mystic, CT
Block Island  
Adding an attraction to
a very attractive place
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