# Work

> Case studies and client work samples across industries and services.

- Canonical URL: https://abccreative.com/work
- Markdown URL: https://abccreative.com/work.md

## Case Studies

- [LUHV Food](/work/luhv-food): We helped LUHV Food turn airport grab-and-go into a crave-worthy brand moment with a bold, modular packaging system that elevates their fresh, plant-based offerings in every cold case.
- [Wildwoods](/work/wildwoods): AB&C helped The Wildwoods shift perceptions from doo-wop nostalgia to a vibrant destination with a campaign showcasing endless possibilities.
- [Calico](/work/calico): AB&C helped Calico tell its story to younger audiences with cost-effective strategies, promoting custom treatments and free design services.
- [USciences](/work/usciences): The University needed a brand refresh, one that would reposition the school as a national leader in science and healthcare.
- [AtlantiCare](/work/atlanticare): AB&C’s campaign encouraged heartburn sufferers to skip the “roll-per-day” routine and trust AtlantiCare for personalized, lasting relief.
- [Haverford](/work/haverford): We were charged with a unique direct-to-consumer challenge: Take a national brand and make it local.
- [Husky](/work/husky): AB&C helped Husky build a new brand that focused on the people behind the machines.
- [Adventure Aquarium](/work/adventure-aquarium): AB&C developed a new, cohesive creative brand framework to support a variety of seasonal promotions, including special events and member sales initiatives.
- [CarSense](/work/carsense): AB&C worked with CarSense, a pioneer in no-haggle certified used car sales, to strengthen its unconventional and trusted brand identity.
- [Phoenix Children’s](/work/phoenix-childrens): At the brand level, we tapped into not only what Phoenix Children’s does but also the way they do it.
- [The Dirty Truth](/work/dirty-truth): DDPH and AB&C urged young Delawareans to rethink e-cigarette safety with a targeted campaign addressing vaping risks.
- [Office of Highway Safety](/work/ohs-seatbelt): AB&C told young adult males to buckle up, not because they’re bad drivers, but because others are. The campaign resonated and drove results.
- [Delaware Technical Community College](/work/del-tech): Through video, OOH and digital, AB&C reinforced that the frontlines of Delaware’s workforce were built at Del Tech.
- [WSFS Bank](/work/wsfs-bank): AB&C helped WSFS Bank launch a new mobile app with cardless ATMs, nearly doubling adoption rates and surpassing expectations.
- [Council on Gambling Problems](/work/dcgp): DCGP partnered with AB&C for a bold, disruptive awareness campaign that strategically positioned their message to stand out.
- [La Salle University School of Business](/work/la-salle-university-school-of-business): We repositioned La Salle University School of Business as the antithesis of a university “factory” mass-producing grads for standardized jobs.
- [Planet Fitness](/work/planet-fitness): We were charged with a unique direct-to-consumer challenge: Take a national brand and make it local.
- [Winebow](/work/winebow): AB&C helped Winebow elevate and distinguish their brand, while avoiding the pretention that is near-ubiquitous in the wine and spirits space.
- [OceanFirst Bank](/work/oceanfirst): AB&C helped OceanFirst Bank expand into a new market using nothing but digital tactics, more cheaply than opening and operating a new branch.
- [Nobel Biocare](/work/nobel-biocare): We helped Nobel Biocare reposition as the global leader in esthetic dentistry.
- [JCPenney Optical](/work/jcpenney-optical): AB&C’s efforts drove a 24% increase in organic search traffic for JCPenney Optical, boosting in-store sales through improved website visibility.
- [Center City District](/work/center-city-district): AB&C helped Center City District launch a campaign revive tourism, sparking new energy in Philly with food, events, and vibrant city life post-COVID.
- [Lavazza](/work/lavazza): AB&C devised a plan to increase awareness of the latest FLAVIA machine among the people who really mattered and drive them to a new website to learn more.
- [Lighthouse Life](/work/lighthouse-life): We helped a startup that buys life insurance policies from seniors rebrand itself as a compassionate advocate for the elderly.
- [Cannondale](/work/cannondale): Cannondale Bicycles was a renegade brand with cultishly loyal riders. With an integrated campaign we re-engaged with Cannondale’s idiosyncratic riders.
- [Leica](/work/mica-by-leica-microsystems): AB&C helped launch Mica, the world’s first “Microhub” microscope, with a disruptive campaign that set the benchmark for the future.
- [Danaher Life Sciences](/work/danaher-life-sciences): We united the Danaher parts and pieces for the first time and used quantifiable outcomes to drive home the benefits of the union.
- [Corrado Construction](/work/corrado): AB&C helped Corrado Construction spotlight its family culture, growth, and tech-savvy edge, crafting an employment brand that attracts top talent.
- [Dart](/work/dart): The overall objective was to spread the word about the new Park & Ride and increase ridership, thereby reducing traffic congestion.
- [FM Innovation Factory](/work/fm-innovation-factory): We helped FM position, name, brand and craft the story of their innovation incubator.
- [Fox Chase Cancer Center](/work/fox-chase-cancer-center): AB&C created a rallying cry and a powerful confirmation of their passion for giving every patient the best chance of beating cancer from the start.
- [Jazzmans Café & Bakery (Sodexo)](/work/jazzmans-cafe-and-bakery-sodexo): AB&C helped Sodexo modernize Jazzman’s Coffee, evolving it from a jazz cliché into a true competitor in cult coffee culture.
- [American Water](/work/american-water): AB&C partnered with American Water’s communications team to take their efforts and initiatives—both public and internal—to a whole new level.
- [Archer](/work/archer): Our team led Archer and its leadership group on a rebranding journey aimed at presenting the organization in a fresh new way.
- [Blenheim Homes](/work/blenheim): For more than 30 years, Blenheim Homes has been a quiet leader in Delaware’s regional residential development/construction sector.
- [Block Island](/work/block-island): AB&C helped Block Island Express boost interest in cycling by showcasing it as an added reason for first-time and repeat visits to the island.
- [Healthy Delaware](/work/cancer): The Delaware Division of Public Health tasked AB&C with building a campaign to educate on the link between obesity and cancer.
- [Human Resources Recruitment](/work/ddhr): AB&C helped Delaware’s HR Department tackle hiring challenges, boosting job applications by 37% with a dual strategy that captivated talent in a tough market.
- [Lottery Website](/work/de-lottery): AB&C made Delaware Lottery games more fun, boosted ticket sales, improved loyalty, and turned their outdated website into a player destination.
- [Energize Delaware](/work/energize-delaware): DESEU tapped AB&C to overhaul EnergizeDelaware.org, fixing navigation for users and contractors and boosting engagement for their programs.
- [FM Launchpad](/work/fm-launchpad): We helped FM Global launch an innovation initiative that would help to build an entrepreneurial environment and accelerate new thinking.
- [GE Water and Process Technologies](/work/ge-water-and-process-technologies): We helped GE Water & Process Technologies tell a more confident and consistent story with a fresh brand strategy.
- [GetRealGetRaw](/work/getrealgetraw): GetRealGetRaw was founded to give more people more access to healthy foods. In one year, we helped retail distribution triple in size.
- [GoHealth Urgent Care](/work/go-health): When recruitment worlds collide, good things rarely happen. Except in the case of GoHealth Urgent Care, which unites the best of both worlds.
- [Independence Blue Cross](/work/ibx-medicare-advantage-plans): AB&C created an empowering campaign for family influencers to help their 65+ relatives make confident, informed health plan choices.
- [Kaiser Permanente](/work/kaiser-permanente): Unlocking millennial candidates: messaging that attracts top talent.
- [Komen Philadelphia](/work/komen): Komen Philadelphia came to us to achieve “beyond the expected” visibility on the local level—but with a nonexistent budget.
- [Lehigh Valley Health Network Children’s Hospital](/work/lehigh-valley-health-network-childrens-hospital): We reimagined the children’s hospital from a child’s perspective, creating a campaign that drew attention and increased referrals.
- [Liberty Sport](/work/liberty-sport-eyewear): We helped Liberty Sport evolve from a maker of protective eyewear to a brand that obsesses about performance sunglasses for die-hard sports enthusiasts.
- [Lotto America℠](/work/lotto-america): The Delaware Lottery came to AB&C to help get players excited about this “new” game.
- [Mitsubishi Fuso](/work/mitsubishi-fuso): Mitsubishi Fuso counted on AB&C to increase the number of visitors to its website by championing its “lower cost of ownership” market position.
- [Montgomery County Community College](/work/mont-co): Montgomery County Community College selected AB&C as its media-buying services agency of record in 2016.
- [The Museum of American Revolution](/work/museum-of-american-revolution): People know the broad strokes of the American Revolution, but the subtleties of the picture have largely gone missing.
- [Mystic - Sea Everything](/work/mystic): Working to market Mystic Seaport, we recognized that if we could prompt an overnight stay, visitors could be persuaded to visit both attractions.
- [Nest Egg](/work/nest-egg): AB&C helped Nest Egg launch a groundbreaking investment platform that lets smaller banks offer wealth solutions to their clients, without the overhead of hiring specialists.
- [Office of Highway Safety](/work/ohs): The Delaware Office of Highway Safety partnered with AB&C to create a two-year campaign urging young riders to take motorcycle safety courses.
- [City of Philadelphia Department of Revenue](/work/philly-bev-tax): AB&C highlighted Philadelphia as the first major U.S. city to enact a soda tax, generating national attention on Jan. 1, 2017.
- [PHL Forward](/work/phl-forward): When Philadelphia business leaders need tech talent, they call on AB&C.
- [Rochester Regional Health](/work/rochester-regional-health): AB&C’s research for RRH revealed a physician-friendly culture through interviews and brand insights, strengthening their brand positioning.
- [Siemens TIM®](/work/siemens-tim): AB&C’s campaign helped Siemens’ sleek, powerful MRI become #1 globally, beating GE six months ahead of schedule.
- [Siemens Vibe](/work/siemens-vibe): AB&C helped Siemens Vibe tackle the stigma of hearing loss, reframing hearing aids as a stylish, innovative solution for millions of Americans.
- [Healthy Delaware](/work/skin-cancer-prevention): The Delaware Division of Public Health worked with AB&C to teach Delawareans to identify skin cancer and take proactive self-exam steps.
- [St. Mary Medical Center](/work/st-mary-medical-center): We helped St. Mary Medical Center tell a brand story that was as powerful as the care they provide.
- [Sunoco](/work/sunoco): Sunoco Race Fuels turned to AB&C to redesign their website, showcasing innovation and 60+ years of racing leadership.
- [The University of the Arts](/work/the-university-of-the-arts): AB&C helped UArts inspire prospective students with a poetic, limited-edition book, showcasing the creative spirit that thrives at the school.
- [UVA Health](/work/uva): See how HireControl™ helped UVA Health exceed hiring goals through targeted branding and a data-driven career page that attracted nurses & allied health talent.
- [WellSpan Health](/work/wellspan): See how we helped WellSpan Health transform their career site with intuitive job discovery, persona-led content & a 10-second easy apply experience.
- [Zurich](/work/zurich): AB&C and Zurich Insurance launched a global campaign uniting 68,000 employees and boosting awareness worldwide with a simple blue dot.