# AtlantiCare

> AB&C’s campaign encouraged heartburn sufferers to skip the “roll-per-day” routine and trust AtlantiCare for personalized, lasting relief.

- Canonical URL: https://abccreative.com/work/atlanticare
- Markdown URL: https://abccreative.com/work/atlanticare.md
- Capabilities: Research and Strategy, Branding and Design, Marketing and Advertising, Paid Media, Video Production
- Hubs: Health
- Industries: Professional

## Tagline

Burning Through the Clutter: A Food Monster Story

## Intro

Heartburn hurts. So does dreading your meals, skipping your favorite foods and treating the symptoms with over-the-counter antacids—you never know true, lasting relief. People suffering from GERD deserve better, and better is just what AtlantiCare offered.

## Strategy

Our job was to encourage consumers to “kick the roll-per-day routine” (among other things) and instead turn to AtlantiCare for serious, personalized, comprehensive heartburn relief that addresses causes—not just symptoms. The plan combined mass-reach awareness tactics with highly targeted digital tactics, leveraging first-party data. The mix included print, radio, online display banners and social media advertising, all rendered in the client’s signature “simple objects on white” style that audiences recognized.

## Success

The word got out. People clicked through. Appointments were booked. And not to brag, but a few awards were won.