# Lottery Website

> AB&C made Delaware Lottery games more fun, boosted ticket sales, improved loyalty, and turned their outdated website into a player destination.

- Canonical URL: https://abccreative.com/work/de-lottery
- Markdown URL: https://abccreative.com/work/de-lottery.md
- Capabilities: Branding and Design, Marketing and Advertising, Paid Media, Digital Marketing, Web Development
- Hubs: Consumer
- Industries: Retail

## Tagline

A Website That Plays as Well as It Works

## Intro

How do you build a branded house out of a house of brands? One game at a time. We helped the Delaware Lottery increase ticket sales and player loyalty by making games stickier and more fun, while also turning an outdated website into a repeat destination for players.

## Strategy

We rearchitected and redesigned the Delaware Lottery homepage to reflect the playful nature of the brand—while also delivering content for hundreds of games in a quick and easy-to-read format. The site was supported by several back-end systems and databases, so content was always live in real time.

## Success

The new delottery.com was a perfect example of style meets substance. The new site was clear and rooted in the lottery’s fun brand. But it also functioned in new ways. Games were better organized. Current and previous winning numbers were easy to find. “Similar games” encouraged cross-selling among players. And enhanced sections for both players and retailers made the site more of a destination, rather than a place to simply check winning numbers. And the results showed.