# GoHealth Urgent Care

> When recruitment worlds collide, good things rarely happen. Except in the case of GoHealth Urgent Care, which unites the best of both worlds.

- Canonical URL: https://abccreative.com/work/go-health
- Markdown URL: https://abccreative.com/work/go-health.md
- Capabilities: Research and Strategy, Branding and Design, Digital Marketing, Web Development
- Hubs: Recruitment
- Industries: health

## Tagline

Want Top Physicians? Give them the Best of Both Worlds.

## Intro

When recruitment worlds collide, good things rarely happen. Except in the case of GoHealth Urgent Care, which unites the best of both worlds: urgent care and health systems. GoHealth joined forces with four major health systems — Dignity Health, Northwell Health, Legacy Healthcare Services, and Hartford HealthCare — and asked AB&C to help recruit physicians for its nationwide urgent care network.

## Strategy

AB&C used a cobranding approach that promised physician candidates they would have the integrated resources and support of a much larger medical system behind them, no matter which GoHealth region they practiced in. Our team developed a responsive design recruitment website, as well as compelling direct mailers, job-board web posts, collateral materials, and emails that drove traffic to the website.

## Success

Reporting proved substantial success.

- In the first month alone, the site experienced 19,800 job-search sessions and 38,100 page views.
- Our responsive web design also proved successful with 74 percent of job seekers visiting the site from a desktop device and 26 percent visiting from a mobile or tablet device.
- Average page views/apply ratios were consistently above industry norms. For all job types, an average of 12 to 15 percent is good. For hard-to-fill positions like physicians and physician assistants, 5 to 7 percent is considered very good. AB&C exceeded expectations on both counts.