# Lehigh Valley Health Network Children’s Hospital

> We reimagined the children’s hospital from a child’s perspective, creating a campaign that drew attention and increased referrals.

- Canonical URL: https://abccreative.com/work/lehigh-valley-health-network-childrens-hospital
- Markdown URL: https://abccreative.com/work/lehigh-valley-health-network-childrens-hospital.md
- Capabilities: Research and Strategy, Branding and Design, Marketing and Advertising, Paid Media, Social Media, Video Production
- Hubs: Health
- Industries: Biomedical

## Tagline

Campaign by Kids. Results for an Entire Hospital.

## Intro

The world looks different when you’re 3 feet tall. Things are bigger. The ordinary can seem fascinating. Or scary. It’s a world of giggles. Tears. Boo-boos. Hugs. Then we grow up. We forget what it’s like to be a child. Most of the time, that’s OK. But sometimes it’s important to change perspective. To remember what hurts. What helps. What scares. What soothes.

## Strategy

As Lehigh Valley Health Center got ready to open the doors to the first free-standing children’s hospital in the community, we knew this couldn’t just be another “advanced medicine” story. So we started by getting down on the floor and playing with a whole bunch of kids. They inspired us to reimagine the children’s hospital from their perspective. Abracadabra! A hospital room became a secret lair. A wheelchair became a rocket mobile. A monitor became mission control. A doctor became a magician.

## Success

The hospital saw a 31% increase in pediatrician and specialist referrals over the prior year, as well as a 27% growth in volume, hospitalwide. Even sweeter, the 12 “kid-created” billboards drew so much attention that Lehigh Valley Business wrote a two-page article on the impact and effectiveness of the launch campaign.