# LUHV Food

> We helped LUHV Food turn airport grab-and-go into a crave-worthy brand moment with a bold, modular packaging system that elevates their fresh, plant-based offerings in every cold case.

- Canonical URL: https://abccreative.com/work/luhv-food
- Markdown URL: https://abccreative.com/work/luhv-food.md
- Capabilities: Branding and Design, Marketing and Advertising
- Hubs: Consumer
- Industries: Retail

## Tagline

Feeling the LUHV for Fresh New Packaging

## Intro

LUHV Food is a Philly-born, plant-based, fresh-focused, better-for-you brand serving thoughtfully prepared parfaits, salads, wraps, hoagies, ciabatta sandwiches and baked goods. They’ve built a loyal following in their brick-and-mortar locations, as well as at Whole Foods and MOM’s Organic markets.

When LUHV noticed a clear lack of plant-based, healthy grab-and-go options at the Philadelphia International Airport, they saw an opportunity—and took it. To bring their fresh offerings to a fast-moving travel audience, they tapped AB&C to help translate the brand into a bold airport presence.

The challenge? Capture LUHV’s warmth and personality through packaging and signage that could stand out—and elevate—crowded airport cold cases.

## Strategy

### Brand Alignment

The system reflects LUHV’s fresh, modern personality. Clean typography, confident yet approachable color blocking, and thoughtful hierarchy keep the look elevated but never overworked. The visual language reinforces what’s inside: simple, fresh, satisfying food.

### System Thinking

Rather than designing each item in isolation, we built a modular system. Adhesive wraparound labels were made for all the sandwiches and cups. Other labels were made for brownies. Consistent typography, logo placement, color strategy and information hierarchy unify the collection. Strategic color cues make it easy for travelers to quickly distinguish between items.

## Success

The result? Delicious. We helped LUHV create a seamless brand experience that meets travelers wherever they are.