# PHL Forward

> When Philadelphia business leaders need tech talent, they call on AB&C.

- Canonical URL: https://abccreative.com/work/phl-forward
- Markdown URL: https://abccreative.com/work/phl-forward.md
- Capabilities: Research and Strategy, Branding and Design, Digital Marketing
- Hubs: Recruitment
- Industries: Professional

## Tagline

Coding Philly’s Tech Comeback

## Intro

When the Philadelphia Chamber of Commerce’s CEO for the Council for Growth realized Philadelphia-based businesses were struggling to attract technology talent, they called on AB&C to help fill the pipeline.

## Strategy

AB&C set up group strategy sessions and interviews with council members and identified the unique benefits available for tech candidates who make their careers in Philadelphia:

- Philadelphia offers you a wide variety of career opportunities. An individual can find not just their next job, but their next three jobs.
- The region is a wonderful place to raise a family, from an affordable cost of living to beaches, mountains, rural communities and other metro areas.
- For a decade, Philly has received national recognition/positive rankings as a highly attractive place to live and work.

Using imagery that showed women in tech and using symbols and language that would resonate with programming professionals, AB&C’s creative team developed a campaign to attract a diverse group of tech professionals.