SEM Specialist / Paid Search Manager

Oversee the digital media team’s SEM – develop and manage paid media campaigns that meet objectives and business goals. This person will lead SEM efforts at AB&C and must have hands-on experience managing a high volume of business.

Position requirements:

• Deep, hands-on knowledge of Google Ads, Analytics, Microsoft Ad Center buying platforms. Google Certifications, knowledge of Looker Studio, Funnel, other dashboards, analytics, research and buying tools, and agency experience a plus.
• 5 years paid search experience – excellence in keyword research, writing compelling ad copy, optimization techniques and bid management.
• Ability to independently run a high volume of paid digital media campaigns: planning, daily management/optimization, billing, analysis, invoice resolution.
• Ability to develop integrated digital plans that include paid search, display advertising, mobile, in-app and streaming audio and video.
• Strong communication and management skills, ability to prioritize and delegate workflow.
• Subject matter experts, maintains knowledge of best practices – implements and trains the team and shares knowledge throughout the agency.
• Excellent communication and presentation skills
• Day-to-day management of digital tactics— we are a hands-on digital group, and do not rely solely on publisher reps for performance analysis and campaign pacing.

About AB&C

AB&C is the largest full-service independent marketing and communications agency in the region. Here, you’ll work alongside (well, eventually, we’re currently working remotely) smart, fun-loving and energetic people. As part of a full-service agency, you’ll work in a collaborative team and be able to see how your reporting and analysis directly impacts campaigns and client business. As part of one of the largest media buyers in the region, you’ll also have access to all the latest tools and reporting platforms.

Benefits

We offer a supportive and friendly environment, a competitive salary, generous PTO and a comprehensive benefits package that includes a 401(k) plan with company match.

Diversity at AB&C

We are committed to improving diversity, equity and inclusion. We invite people from all backgrounds and experiences to join us.

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