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  1. AB&C
    AnnouncementsWelcoming Our 2023 Summer Interns!

    Welcoming Our 2023 Summer Interns!

    This year, AB&C wanted to experiment with a concept truer to the agency experience by creating a new social media intern team in addition to our traditional interns. By collaborating hands-on in a true team setting, interns get a fresh and exciting portrayal of what agency life is really like. Each member brings their unique […]

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  2. AB&C
    Press Releases

    Aloysius Butler & Clark Collaborates with Adventure Aquarium in “BIG” Membership Drive Marketing Campaign

    Stand-out creative helps generate thousands of new memberships in January, blowing campaign goal “out of the water.” WILMINGTON, DE (March 6, 2023) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently teamed up with Adventure Aquarium to help thousands of area families and individuals reap […]

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  3. AB&C
    Press Releases

    Aloysius Butler & Clark Announces Leadership Changes, Including Retirement of CEO Tom McGivney

    WILMINGTON, Del. (Sept. 21, 2022) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, today announced that CEO Tom McGivney will be retiring on Sept. 30, 2022. In addition, AB&C is implementing several leadership changes to ensure a seamless transition after McGivney’s departure, as well as […]

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  4. AB&C
    Press Releases

    Aloysius Butler & Clark Announces Office at 123 South Broad Street in Philadelphia to Accommodate Agency Growth and the New Hybrid Work Model

    Over 6,000 square feet of office space demonstrates agency’s commitment to the city and meeting staff needs for working in the “new normal.” WILMINGTON, Del. (June 21, 2022) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, today announced they have signed a lease for more […]

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  5. AB&C
    Press Releases

    Aloysius Butler & Clark Acquires Mangos, Creating One of the Largest Full-Service Independent Marketing Communications Agencies in the Region

    Agencies immediately demonstrate the creative power of their collaboration by leveraging the Cameo platform to spread the news. WILMINGTON, Del. (April 20, 2022) — Aloysius Butler & Clark (AB&C), a full-service marketing communications agency, today announced the acquisition of Mangos, an agency based in Conshohocken, Pennsylvania, best known for its strategic planning, branding and advertising. […]

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  6. AB&C
    Press Releases

    AB&C Wins Eleven Healthcare Awards

    Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as an 11-time winner at the 38th Annual Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.

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  7. AB&C
    Press Releases

    AB&C Wins Four ADDY Awards

    WILMINGTON, Del. — March 26, 2020 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as a four-time winner at the 2019-2020 Philadelphia Metro American Advertising Awards, also known as the ADDYs. Sponsored by the American Advertising Federation, the ADDY Awards honor excellence in advertising. AB&C received one […]

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  8. AB&C
    Press Releases

    AB&C’s Recruitment Team Launches EssentialNurses.com, a Website Giving Nurse Managers Powerful Financial Insights for Improving the Bottom Line.

    Agency teams up with DoubleStar, Inc. to offer nursing managers and recruiters an unprecedented online tool for assessing the cost of staffing vacancies, identifying areas for savings and formulating strategies to support profitability. WILMINGTON, Del. (January 3, 2018) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies that also […]

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  9. AB&C
    Press Releases

    Aloysius Butler & Clark Acquires Caspari McCormick

    Acquisition turns AB&C into the largest full-service independent marketing communications agency in the Delaware Valley. WILMINGTON, Del. (Jan. 11, 2019) — Aloysius Butler & Clark (AB&C), a full-service marketing communications agency, announced the acquisition of Wilmington-based agency Caspari McCormick. As a result of the acquisition, partners and creative directors Matt Caspari and Sean McCormick, as […]

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  10. AB&C
    Press Releases

    AB&C Wins 17 MarCom Awards in the 2018 Competition

    WILMINGTON, Del. — Nov. 8, 2018 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was awarded 17 MarCom Awards in the 2018 competition, including eight Platinum and five Gold awards. This year, the annual awards program—an international creative competition that recognizes outstanding achievement by marketing and communications professionals—received close […]

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  11. AB&C
    Press Releases

    Delaware Public Media Names New Board Members

    David Brond, David C. McBride, Randy Farmer and Tom Trezise join Delaware’s only public media news service. WILMINGTON, Del. (June 12, 2018) — Delaware Public Media (DPM) announced that David Brond, David C. McBride, Randy Farmer and Tom Trezise have been named to the organization’s board of directors. DPM, Delaware’s only public media news service, is dedicated to covering […]

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  12. AB&C
    Press Releases

    AB&C Earns 13 Honors at the 35th Annual Healthcare Advertising Awards

    Agency Takes Home Six Golds and Two Silvers at Awards Show Honoring Creative Excellence in Healthcare Marketing. WILMINGTON, Del. (May 11, 2018) —Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was recognized by Healthcare Marketing Report with six golds, two silvers and five merit awards presented during its annual 2018 […]

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  13. AB&C
    Press Releases

    AB&C Wins 10 ADDY Awards

    Agency Takes Home Three Golds and Seven Silvers at Awards Show Honoring Creative Excellence in Advertising PHILADELPHIA, PA (March 9, 2018) — Aloysius Butler & Clark (AB&C) was recently honored with 10 industry awards, including three golds and seven silvers, at the 2018 Philadelphia American Advertising Federation (AAF) Awards, also known as the ADDYs. The […]

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  14. AB&C
    Press Releases

    Philly Ad Firm AB&C Shares the “Spoils” of Super Bowl Wager with Boston-Based Small Army in The Philadelphia Inquirer

    Page-stopping Philly pride ad featuring an underdog Billy Penn “lovingly made by AB&C and begrudgingly paid for by Small Army.” PHILADELPHIA, PA (February 9, 2018)—They say, “to the victor go the spoils.” But one Super Bowl bet victor, Philadelphia’s Aloysius Butler & Clark (AB&C), looks forward to sharing those benefits with the entire Delaware Valley […]

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  15. AB&C
    Press Releases

    AB&C Helps Client Win First Place at APTA 2018 Annual AdWheel Awards

    WILMINGTON, Del. (February 6, 2018) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, helped their client, Delaware Transit Corporation – DART, earn first place for “Best Marketing and Communications to Increase Ridership or Sales – Comprehensive Campaign” at the American Public Transportation Association’s (APTA) 2018 AdWheel Awards for their […]

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  16. AB&C
    Press Releases

    David Brond Joins United Way of Delaware Board of Directors

    WILMINGTON, Del. (December 5, 2017) — United Way of Delaware (UWDE) announced that David Brond, vice president and director of account services at Aloysius Butler & Clark, has been named to the organization’s board of directors. “David brings additional marketing and public relations experience to the board that is integral to our mission and vision,” said […]

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  17. AB&C
    Press Releases

    AB&C Starts Autumn by Landing Three Prestigious New Clients

    Agora Cyber Charter School, St. Peter’s Health and Delaware College of Art and Design turn to the Wilmington-based agency for a range of advertising and PR services. WILMINGTON, Del. (Nov. 8, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, recently announced the addition of three new businesses […]

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  18. AB&C
    Press Releases

    AB&C Wins 16 MarCom Awards in the 2017 Competition

    WILMINGTON, Del. — Nov. 6, 2017 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was awarded 16 MarCom Awards in the 2017 competition, including five Platinum and six Gold awards. This year, the annual awards program—an international creative competition that recognizes outstanding achievement by marketing and communications professionals—received […]

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  19. AB&C
    Press Releases

    AB&C Receives 2 Recognitions at Ragan’s 2017 Healthcare PR and Marketing Awards

    WILMINGTON, Del. — Nov. 1, 2017 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, recently received two awards at Ragan’s 2017 Healthcare PR and Marketing Awards. The awards program had more than 150 submissions covering community outreach, social media, public relations and internal communications within the healthcare industry. […]

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  20. AB&C
    Press Releases

    AB&C Earns Three Recognitions in the Nationwide Aster Awards Competition

    WILMINGTON, Del. (June 6, 2017)— Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, received three separate recognitions in the 2017 Aster Awards Competition. All three awards—two silver and one bronze—were given for AB&C’s “Better. Together.” campaign, developed for Abington – Jefferson Health. For the past 15 years, the Aster Awards […]

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  21. AB&C
    Press Releases

    David Brond Joins Teach for America-Delaware Advisory Board

    WILMINGTON, Del. (May 23, 2017) — Teach For America-Delaware announced that David Brond, vice president and director of account services at Aloysius Butler & Clark, has been named to the organization’s advisory board. “David brings marketing and public relations experience to the board and organization that is integral to our mission and vision,” said Teach For […]

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  22. AB&C
    Press Releases

    David Brond Elected to New Castle County Chamber of Commerce Board of Directors

    WILMINGTON, Del. (May 16, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, is pleased to announce that the New Castle County Chamber of Commerce has elected David Brond, AB&C’s Vice President and Director of Account Services, for its Board of Directors, effective January 1, 2017 through December 31, 2019. […]

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  23. AB&C
    Press Releases

    Maria Antonelli Joins AB&C as Account Services Division Director

    WILMINGTON, Del. (April 10, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, today announced that Maria Antonelli has joined the agency as a Division Director in Account Services. In this role, Antonelli’s primary focus will be working to grow and develop the agency’s B2B and B2C account […]

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  24. AB&C
    Press Releases

    AB&C Wins Five MarCom Awards

    WILMINGTON, Del. (December 6, 2016)—AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, emerged as a five-time winner at the 2016 MarCom Awards. This year the annual awards program, an international competition that has become one of the largest of its kind, received approximately 6,000 entries from some of the […]

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  25. AB&C
    Press Releases

    Dungarvin Recruitment Marketing Campaign

    Founded in St. Paul, Minnesota, in 1976, Dungarvin is a national organization of privately owned companies that are dedicated to providing high-quality, community-based support to people with varying needs. Currently, Dungarvin employs over 4,000 people who provide support to more than 4,000 individuals across 14 states. Dungarvin provides a variety of individually tailored services under the […]

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  26. AB&C
    Announcements

    AB&C Announces Leadership-Succession Plan

    WILMINGTON, Del. (October 4, 2016) — AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, today announced its leadership-succession plan and a series of current and upcoming promotions. After leading the company for more than 45 years, John Hawkins, one of AB&C’s founders and the agency’s current president and CEO, will […]

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  27. AB&C
    Press Releases

    David Michael 2016 Innovation Roadshow®

    Have you ever wondered how your favorite foods get their mouthwatering, finger-licking, lip-smacking delicious taste? Well, wonder no more! David Michael & Co. recently teamed up with AB&C to spread the word about their 2016 Innovation Roadshow in Philadelphia—a tasteful event designed for those who directly purchase products from or work with the food and beverage […]

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  28. AB&C
    Press Releases

    Sunoco Race Fuels Launches New Website

    WILMINGTON, Del. (September 12, 2016) — Sunoco Race Fuels, the largest manufacturer of racing gasoline in the world, launched a new website, www.sunocoracefuels.com, to make it easier to find Sunoco Race Fuels and get the latest news about Team Sunoco. Developed by Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms, […]

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  29. AB&C
    Press Releases

    Aloysius Butler & Clark Enters Strategic Partnership with Global Learning & Diversity Partners

    WILMINGTON, Del. (July 14, 2016) – Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, recently announced a new partnership with Global Learning and Diversity Partners, LLC (GLDP). A bilingual management consulting organization, the Wilmington, Delaware-based GLDP focuses on helping health systems, […]

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  30. AB&C
    Press Releases

    Aloysius Butler & Clark Receives 2016 Delaware Hispanic Award

    Aloysius Butler & Clark recently received the 2016 Delaware Hispanic Award, presented to the agency in recognition of its dedication to developing culturally and linguistically competent marketing communications campaigns, as well as the positive and notable impact AB&C’s work has made on the local Latino community. This prestigious award is presented annually by the Delaware […]

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  31. AB&C
    Announcements

    Aloysius Butler & Clark Wins Big at the 33rd Annual Healthcare Advertising Awards

    Aloysius Butler & Clark, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising […]

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  32. AB&C
    Features

    Award-winning Campaign Create Awareness for Obesity in Delaware

    Want to hear something scary for the state of Delaware? Delaware is the third-most-obese state in the country, coming in behind only West Virginia and Mississippi, with 34.4 percent of its population overweight or obese. A comprehensive, systematic review of the evidence by the World Cancer Research Fund (WCRF) and American Institute for Cancer Research […]

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  33. AB&C
    Press Releases

    Aloysius Butler & Clark Promotes Shawn Kessler to Managing Director of Recruitment Marketing

    Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, has just named Shawn Kessler managing director of the company’s recruitment marketing practice. With the agency’s recruitment business expected to double this year, Kessler’s 15 years in the industry, depth of experience, […]

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  34. AB&C
    Announcements

    Samantha Oscar Recognized with Philly Ad Club Award

    Samantha Oscar, marketing manager at Wilmington-based agency Aloysius Butler & Clark, was recently honored with the Philly Ad Club’s Movers and Shakers Award. This is the first year this honor has been givien to young professionals in the marketing communications industry, who are chosen by their peers based on passion, insight, experience and dedication to […]

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  35. AB&C
    Features

    Aloysius Butler & Clark Receives 7 ADDY Awards

    As a result of our creative work with several valued clients, we were recently honored with seven local American Advertising Awards, widely known as the ADDYs. The competition, hosted earlier in March by the Philly Ad Club, annually attracts thousands of entries from top agencies of the Greater Philadelphia area. Considered the most prestigious awards […]

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  36. AB&C
    Features

    Light Brings Awareness to Komen’s Race for the Cure®

    Looking great atop the Lit Brothers Building! AB&C was proud to team up with Susan G. Komen Philadelphia to embrace thousands of people living, working and visiting Philadelphia in the hope and excitement of the 2016 Race for the Cure. In addition to creating the captivating design, we leveraged our relationships to secure a significant […]

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  37. AB&C
    Announcements

    David Brond joins Del-Mar-Va Council, Boy Scouts of America Executive Board

    The Del-Mar-Va Council of the Boy Scouts of America (BSA) announced that David Brond, Vice President/Director of Account Services at Aloysius Butler & Clark, has been named to serve on the Council’s Executive Committee and Executive Board as Vice President of Marketing. “David brings marketing leadership experience to the Council’s branding and communications plans that […]

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  38. AB&C
    Announcements

    Davis Advertising Joins Aloysius Butler & Clark

    Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, today announced the acquisition of Davis Advertising Inc. of Bala Cynwyd, Pennsylvania. Davis was one of the first agencies in the country to specialize in recruitment marketing and is a leader in […]

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  39. AB&C
    Features

    Office of Highway Safety Winter Campaign

    Winter: It can be the most wonderful time of the year, but it can also be the most dangerous—especially on the road. AB&C works with the Delaware Office of Highway Safety (OHS) throughout the year to make drivers and pedestrians aware of the state’s laws along with the dangers of speeding, driving under the influence, distracted […]

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  40. AB&C
    Press Releases

    David Michael & Co. Selects Aloysius Butler & Clark for Marketing Needs

    Philadelphia, PA—Aloysius Butler & Clark has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. AB&C—working together with the DM Flavors marketing team—will help to continue […]

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  41. AB&C
    Press Releases

    Aloysius Butler & Clark Establishes Major Presence in Philadelphia

    PHILADELPHIA, PA (December 14, 2015)—Aloysius Butler & Clark, one of the region’s oldest full-service marketing communications agencies, recently made a major commitment to expand its footprint in Philadelphia to help build its presence in the Mid-Atlantic marketplace. AB&C officially opened its Center City Philadelphia office at 1429 Walnut Street with a major celebration on December […]

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  42. AB&C
    Features

    Aloysius Butler & Clark Receives Five Honors in the 2015 MarCom Awards

    From a pool of approximately 6,500 entries, Aloysius Butler & Clark emerged a winner five times in the 2015 MarCom Awards, an annual, international creative competition for marketing and communications professionals. Entries for this year’s competition were submitted from business and communications firms from all 50 U.S. states, Canada and more than 30 other countries. […]

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  43. AB&C
    Press Releases

    University of Virginia Medical Center Chooses Aloysius Butler & Clark for Recruitment Marketing

    The University of Virginia (UVA) Medical Center has selected Aloysius Butler & Clark, a full-service marketing communications agency, to assist it in recruitment marketing and media efforts. UVA joins the agency’s roster of healthcare clients that rely on strategic thinking and creative communication to recruit top talent. AB&C will provide direct recruitment, digital and traditional […]

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  44. AB&C
    Announcements

    Aloysius Butler & Clark Wins Eight Digital Health Awards

    Wilmington, Del.—Aloysius Butler & Clark was an eight-time winner at the 17th annual Digital Health Awards. The competition, organized twice yearly by The Health Information Resource Center (HIRC), features 80 categories that honor the world’s best digital health resources. Classifications are: Web-based Digital Health; Mobile Digital Health Resources; Personal Digital Health Devices/Wearables; Digital Health Media/Publications; […]

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  45. AB&C
    Press Releases

    Stamford Health System Selects Aloysius Butler & Clark as Agency of Record

    Wilmington, DE—Aloysius Butler & Clark has been named the agency of record for Stamford Health in Stamford, Connecticut. As a leading healthcare provider in southwestern Connecticut, Stamford Health will leverage AB&C’s experience to launch its new brand and the opening of its new hospital through comprehensive advertising and marketing programs. “We’re confident that AB&C, with […]

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  46. AB&C
    Features

    AB&C Public Relations Team Wins State, Then National Press Awards

    Leah Haugh and Dante LaPenta made some statewide and national PR noise for Aloysius Butler & Clark. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen. Working with the Delaware Division of Public Health, the AB&C public relations team […]

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  47. AB&C
    Press Releases

    The Delaware Council on Gambling Problems Chooses AB&C for Public Awareness Campaign

    The Delaware Council on Gambling Problems (DCGP) has selected Aloysius Butler & Clark, a full-service marketing communications agency, for a public awareness campaign that links Delawareans affected negatively by gambling with services provided by the DCGP. The agency will provide website development, public relations, social media, paid media and creative services. “Our challenge is to […]

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  48. AB&C
    Press Releases

    Aloysius Butler & Clark Wins Three Golds and “Best of Newspaper Campaign” from the New Jersey Ad Club

    Wilmington, DE—Aloysius Butler & Clark won five awards at the 47th annual Jersey Awards, hosted by the New Jersey Advertising Club. Ads for three of AB&C’s New Jersey healthcare clients—Rutgers Cancer Institute of New Jersey, Holy Name Medical Center and Cooper University Health Care—were among the winners. With “Best of” as the highest recognition, the […]

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  49. AB&C
    Press Releases

    F&M Trust Chooses Aloysius Butler & Clark for Social and Digital Media

    CHAMBERSBURG, PA—F&M Trust has selected Aloysius Butler & Clark, a full-service marketing communications agency, to develop social media and digital media campaigns. The campaigns will support the Central Pennsylvania–based financial services company in reaching its growing base of individual and business customers. “The next generation is well-established in F&M’s footprint [in Franklin, Cumberland, Fulton and Huntingdon […]

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  50. AB&C
    Press Releases

    Zip Code Wilmington Chooses Aloysius Butler & Clark to Help Launch Computer Coding School

    Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, has partnered with Zip Code Wilmington to help launch its new computer coding school in downtown Wilmington, Delaware. With media relations and digital advertising among the key components, the campaign will utilize the agency’s public relations, media, and creative teams. The school will train students […]

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  51. AB&C
    Press Releases

    AB&C Brings Home 5 Aster Awards

    Aloysius Butler & Clark is happy to welcome five new Aster Awards into our office. What do these wins mean to us? They mean we develop strong creative for our healthcare and public health clients’ advertising campaigns and websites. The Aster Awards program is an elite competition dedicated to recognizing the nation’s most talented healthcare […]

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  52. AB&C
    Announcements

    AB&C Improves Mobile Functionality for Physician Recruitment

    Aloysius Butler & Clark is making the job application process a whole lot easier for busy physicians as VCU Medical Center becomes the first institution to include “Apply Using Doximity” functionality. AB&C recognized that most physicians were viewing recruitment-related emails and open positions on mobile devices. Thus, the agency designed VCU’s physician recruitment site – […]

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  53. AB&C
    Announcements

    Aloysius Butler & Clark scores healthcare ad awards

    Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned ten awards in the 32nd Healthcare Advertising Awards, a competition conducted by Healthcare Marketing Report. Among more than 3,700 entrants, AB&C was proud to walk away with silver, bronze and merit awards in eight different categories. According to the Healthcare Advertising Awards, entries were […]

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  54. AB&C
    Announcements

    Avoiding the Heroin Trap

    Heroin addiction is not a game. But can a game alert people to the dangers of the drug? AB&C teamed up with the New Castle County Police Department and New Castle County Heroin Alert Program to create a countywide campaign that alerts youth and their parents to the dangers of falling into “The Heroin Trap.” The […]

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  55. AB&C
    News

    Rush University Medical Center Taps Aloysius Butler & Clark for Recruitment Marketing

    BLOOMSBURG, PA—Aloysius Butler & Clark, a full-service marketing communications agency, has partnered with Rush University Medical Center (Chicago) on its physician recruitment efforts. The agency’s assignments include constructing a physician recruitment website and providing direct marketing strategy. “The physician population at Rush continues to grow,” says Shawn Kessler, senior strategist at AB&C. “Our recruitment marketing […]

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  56. AB&C
    Press Releases

    Aloysius Butler & Clark Receives Video Honors

    WILMINGTON, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, AB&C won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” AB&C won for MedStar Georgetown University Hospital’s deep brain […]

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  57. AB&C
    Features

    So Fresh You Wanna Slap It

    Some creative is just fun to show off. Recently we partnered with the good folks at Newark Natural Foods, a healthy foods grocery store, to help them with a rebranding effort. They plan to launch the campaign as they expand to a larger location.We worked on a brand discovery project, updated their logo and produced […]

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  58. AB&C
    Features

    Talking Super Bowl Commercials with Steve Merino

    Who’s ready for the Super Bowl … commercials? Our team has plenty to say about Sunday’s big ads. So our Steve Merino put on his best radio voice and joined Phil Feliceangeli on WDOV/WILM. From babies on roller skates to talking horses, here was Steve’s take: There are folks who just watch for the commercials themselves. Why are […]

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  59. AB&C
    Press Releases

    Tara Moore of Aloysius Butler & Clark Earns Diversity Certification

    BLOOMSBURG, PA—Tara Moore of Aloysius Butler & Clark has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations. “A diverse workforce not only brings varied perspectives to […]

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  60. AB&C
    Press Releases

    Aloysius Butler & Clark to Perform Brand Audit for The Healey Education Foundation

    WILMINGTON, DE—Aloysius Butler & Clark and The Healey Education Foundation will explore all aspects of Healey’s brand, including its graphics, messaging, tagline, marketing materials and website. With the Foundation’s evolution and expansion into new markets, Healey—known previously as The Catholic School Development Program—wants to ensure complete clarity of its mission. “Healey is already a premier […]

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  61. AB&C
    Press Releases

    Aloysius Butler & Clark Wins Gold in Cardiovascular Advertising

    WILMINGTON, DE—Aloysius Butler & Clark and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). AB&C’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. […]

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  62. AB&C
    New Hires

    Jonathan Mathers Joins AB&C Philadelphia as Senior Art Director

    Jonathan Mathers, Aloysius Butler & Clark’s newest senior art director, brings his passion for stellar creative to the agency’s Philadelphia office. During his 10 years in the advertising industry, he has worked on diverse campaigns including casino accounts and soft drinks. A graduate of the Philadelphia Art Institute, Jonathan holds a BA in graphic design, […]

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  63. AB&C
    Features

    How Can You Tell the Holidays are Almost Here?

    Did you get the AB&C holiday card this year? No? Let’s make sure that doesn’t happen again! Just go to our contact form and we’ll have the Ghost of Christmas Yet to Come drop it off next year. He’s definitely a little scary, but put a lot of marshmallows in his hot chocolate, and he’ll lighten up. Scroll […]

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  64. AB&C
    New Hires

    AB&C Hires Emily Desimone as Media Coordinator

    Emily Desimone has joined the media team at Aloysius Butler & Clark. After completing the AB&C internship program, she accepted a full-time position as media coordinator. Emily earned a bachelor of science degree in marketing from Wilmington University. She will assist in digital analytics reporting, traditional and digital media buying and planning, and media research […]

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  65. AB&C
    New Hires

    Erin Mulrooney Joins AB&C as Digital Media Supervisor

    WILMINGTON, DE—Aloysius Butler & Clark has hired Erin Mulrooney as digital media supervisor. Erin will concentrate primarily on leading the digital media team, crafting paid media programs, and researching the newest paid media opportunities across search, display, video and social media. She will deliver campaign results by leveraging a combination of media performance, analytics and […]

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  66. AB&C
    New Hires

    Client Services Team Adds Dayna Hawco

    Dayna Hawco becomes the newest member of the AB&C client services team. The junior account executive brings experience in account management, advertising sales and social media from her past roles with CBS Radio and Slice Communications. She is a graduate of Rowan University, where she double-majored in advertising and public relations. Dayna is driven by creativity, thrives […]

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  67. AB&C
    Press Releases

    Recruitment Marketing Team at Aloysius Butler & Clark Tallies Three New Clients

    BLOOMSBURG, PA — Aloysius Butler & Clark, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of AB&C’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado […]

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  68. AB&C
    Press Releases

    Pennoni Selects Aloysius Butler & Clark for Branding Expertise

    PHILADELPHIA, PA—Pennoni Associates Inc. has selected Aloysius Butler & Clark, a full-service marketing communications agency, to conduct initial work on a brand discovery and development initiative, which will help Pennoni prepare for its 50th anniversary celebration in 2016. “Pennoni is an uncompromising leader in its industry and we are thrilled to have it as a […]

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  69. AB&C
    Press Releases

    VCU Chooses Aloysius Butler & Clark for Physician Recruitment Initiative

    BLOOMSBURG, PA — MCV Physicians Administration at Virginia Commonwealth University Medical Center named Aloysius Butler & Clark, a full-service marketing communications agency, as its physician recruitment partner. AB&C will conduct an employment branding discovery initiative and create a physician recruitment website for the Richmond, Virginia, medical center. Operating from the agency’s Bloomsburg, Pennsylvania, office, senior […]

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  70. AB&C
    Features

    Unlocking the miracles of Deep Brain Stimulation.

    Explaining a Deep Brain Stimulation (DBS) procedure is best left to the experts. But promoting the life-changing benefits of the procedure is easy when you have the proof. We interviewed patients of MedStar Health who underwent DBS and created two 30-second TV spots telling their stories. The spots focus on the life-altering — and even […]

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  71. AB&C
    Press Releases

    Aloysius Butler & Clark Named Agency-of-Record for Multiple Sclerosis Association of America

    WILMINGTON, DE — Aloysius Butler & Clark was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support. “MSAA is an outstanding organization that is doing great things for people across the country […]

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  72. AB&C
    Features

    AtlantiCare gets a re-brand

    When AtlantiCare originally established their corporate brand, the theme “Taking You Well Into The Future” became the expression that captured the brand experience. Since that time, the organization has grown significantly. It has fulfilled its promise of wellness with many programs and initiatives. But the marketing leaders had questions. Was the brand still relevant? Did […]

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  73. AB&C
    New Hires

    Abby Musial joins AB&C’s creative team

    Abby is a recent grad of Tyler School of Art, Temple University, with a BFA in Graphic & Interactive Design (2014). Abby has joined the team to shake things up in the design and interactive world. “Design is the perfect combination of communication and art that allows you to solve problems in a creative way. […]

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  74. AB&C
    Features

    How Promoted Posts on Facebook increase reach

    We recently launched a skin cancer campaign for the state of Delaware that included two testimonials — Samantha’s story about how she lost her 28-year-old husband Brett six months after he was diagnosed with stage 4 melanoma, and Terri’s story about the seven surgeries she had on her face after years of indoor and outdoor […]

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  75. AB&C
    Press Releases

    Philly Bread Wins AB&C’s Lightning in a Bottle Competition

    PHILADELPHIA, PA — Philly Bread is the inaugural Philadelphia business winner of the Lightning in a Bottle Competition, which was announced in a live awards ceremony held on Thursday evening at the Quorum at the University City Science Center. The competition for city businesses was the brainchild of Aloysius Butler & Clark, a full-service marketing […]

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  76. AB&C
    Press Releases

    Aloysius Butler & Clark Earns Four Web Health Awards

    PHILADELPHIA, PA — AB&C, a full-service marketing communications agency, earned gold, silver and bronze at the Health Information Resource Center’s 16th annual Web Health Awards. AB&C’s website for Westside Family Healthcare’s Celebrate 25 Years campaign won the gold award. The Delaware Office of Highway Safety’s DUI prevention campaign and the American Nurses Association’s NDNQI® site both […]

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  77. AB&C
    Events

    St. Anthony’s Italian Festival Celebrates Ascoli Piceno

    WILMINGTON, DE — St. Anthony of Padua will host its 40th annual Italian Festival, beginning Sunday, June 8. For 2014, the Festival is highlighting the Ascoli Piceno, a town in the Le Marche region of Italy. Many Italian-Americans in the St. Anthony’s Parish and the Wilmington area can trace their heritage to this region. The […]

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  78. AB&C
    Features

    Top-of-mind awareness increases with new campaign

    Abington Health, a healthcare system with locations throughout Montgomery and Bucks counties, conducted research showing that consumers and employees had low awareness of the advanced and complex services available throughout the system. After many brainstorming sessions and concept meetings, Abington Health and AB&C found a solution to the problem and the “Power” campaign was born. We designed […]

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  79. AB&C
    Announcements

    Alright, alright, alright!!

    The healthcare team here at AB&C is feeling like Matthew McConaughey when he accepted his best actor awards this year. While we didn’t win an Oscar or a Golden Globe, we (and our client partners) did win the prestigious Best in Show at the 31st Annual Healthcare Advertising Awards and a Judge’s Choice award at the 2014 Aster Awards. In […]

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  80. AB&C
    Features

    Fighting cancer online

    Half of all cancers can be prevented. People can start by learning what they can do to stay healthy. Aloysius Butler & Clark — working with the Delaware Division of Public Health (Cancer Division) and the Delaware Cancer Consortium—developed a website called Healthy Delaware to help Delawareans test for and prevent cancer. Visitors answer a […]

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  81. AB&C
    Press Releases

    Aloysius Butler & Clark Achieves Google Partner Status

    WILMINGTON, DE — Aloysius Butler & Clark, with offices in Wilmington, DE, Philadelphia, and Bloomsburg, PA, is now a Google Partner. Achieving Google Partner status required the agency to pass certification in AdWords, demonstrate mastery of Google’s certification exams and show an “active and healthy” book of business. “Our digital media team has the expertise […]

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  82. AB&C
    Features

    Aloysius Butler & Clark healthcare PR case studies

    Download a PDF of this info-graphic. Senior Emergency Department and End-of-Life AB&C developed and executed a public relations campaign to raise awareness of St. Joseph’s Regional Medical Center’s specialized Senior Emergency Department and end-of-life services. Over an 18-month period, local and national media covered this campaign, which included a series of media relations pieces, media […]

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  83. AB&C
    Press Releases

    Aloysius Butler & Clark Launches “Lightning in a Bottle” Competition

    Philadelphia, PA — Aloysius Butler & Clark, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market. Entries will be […]

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  84. AB&C
    Press Releases

    Gold and Silver at the ADDYs for Aloysius Butler & Clark

    PHILADELPHIA, PA — Aloysius Butler & Clark, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of AB&C’s Agency Match Game in the “Creative Services and […]

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  85. AB&C
    Features

    Driving down highway traffic deaths

    Last year, Delaware recorded less than 100 traffic deaths for the first time since 1963. AB&C and Delaware’s Office of Highway Safety have been working on numerous initiatives — from curbing aggressive driving to pedestrian safety — to drive that number down even further. Recent campaigns include Click It Or Ticket, which has helped increase […]

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  86. AB&C
    Announcements

    Investing in financial brain power

    AB&C welcomes financial industry veteran Ed Ianni to our team. He brings more than three decades of experience in financial services, banking, wealth management, business development, marketing communications, risk management, law and insurance. Ed also serves as an advisor in both the public and private sectors, successfully helping clients grow their businesses, capital and economies. He […]

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  87. AB&C
    Press Releases

    Aloysius Butler & Clark wins seven Telly Awards

    WILMINGTON, DE — Aloysius Butler & Clark, a full-service marketing communications agency, and four of its clients won a combined seven awards at the 35th annual Telly Awards. With silver as the highest award given, the agency took home seven total awards: one silver and one bronze with Delaware Office of Highway Safety; one silver […]

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  88. AB&C
    Press Releases

    To-Jo Mushrooms chooses AB&C as its marketing agency

    WILMINGTON, DE — Following a national search, To-Jo Mushrooms selected Aloysius Butler & Clark as its new marketing agency. Among other services, AB&C will perform brand positioning, website redesign, retail customer engagement and public relations for the Avondale-based mushroom grower. AB&C and its business-to-business marketing team won the account despite being the only contending agency […]

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  89. AB&C
    Features

    Doing a knock-out job online

    Star® Roses & Plants gained fame by introducing the world to the best-selling Knock Out® Family of Roses and Drift® Roses. The company asked AB&C for help engaging customers and other consumers online with relevant content throughout the growing season. This year’s successes included drawing more than 12,000 visitors to the brand’s blog and increasing Facebooklikes by 315%. Working […]

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