Aloysius Butler & Clark

Core Role

The Associate Managing Director (AMD) is responsible for leading media strategy and driving performance across AB&C clients’ paid media efforts. This role oversees research, monitors industry trends, and establishes best practices to ensure effective audience targeting and measurable results.

Both strategic and hands-on, the AMD leads and advises internal teams across all aspects of media strategy, including planning, implementation, optimization, analysis, reporting, budget management, and process development. The role requires a strong data-driven mindset and a focus on delivering measurable business outcomes.

In addition to managing assigned client accounts, the AMD plays a key leadership role in agency and department initiatives, with a strong emphasis on team development, operational excellence, and media innovation. The AMD collaborates with other senior leaders to build and support media teams aligned to specific books of business.

The AMD serves as a subject-matter expert in media strategy, planning, implementation, reporting, and team leadership, while cultivating strong client, vendor, and internal relationships.

This role includes mentoring junior staff, overseeing workload and deadlines, providing strategic oversight, and delivering constructive feedback to support professional growth. In collaboration with other AMDs and senior leadership, the AMD participates in performance evaluations for Media Supervisors, Media Planners/Buyers, and Media Coordinators.

Some travel between offices may be required to support collaboration, team development, and agency growth.

Key Responsibilities

Leadership & Team Development

• Foster a collaborative, high-performing team environment through effective leadership and organization.
• Motivate, manage, mentor, and train a dedicated media planning and buying team.
• Lead team training initiatives and contribute to the development of structured learning programs.
• Provide ongoing coaching and performance feedback to support professional growth.
• Collaborate with senior leadership on performance evaluations and career development planning.
• Support recruitment efforts as needed.
• Promote industry expertise and relevant certifications within the team.
• Foster positive morale and strong team culture.

Media Strategy & Execution

• Develop comprehensive media strategies aligned with client business objectives that meet or exceed industry benchmarks.
• Establish and oversee best practices across research, planning, implementation, optimization, and reporting for all media channels.
• Maintain deep, hands-on knowledge of Google Ads, Google Analytics, Meta, and other self-serve buying platforms.
• Serve as a strategic resource for media strategy, analysis, and implementation.
• Lead internal media planning education sessions and contribute to agency-wide learning initiatives.
• Ensure quality control across media planning, implementation, budgeting, and reconciliation processes.
• Monitor industry trends and proactively propose new ideas and innovations.

Client & Business Leadership

• Build and maintain strong relationships with clients, vendors, and internal stakeholders.
• Lead media strategy and planning for new business pitches, determining team support as appropriate.
• Demonstrate strong writing, presentation, and client relationship management skills.
• Communicate clearly and professionally with internal and external teams at all times.

Operational Excellence

• Manage assigned accounts with attention to detail, accuracy, and timeliness.
• Ensure budgets and reconciliations are accurate, timely, and well-documented.
• Optimize resource allocation and leverage team strengths in collaboration with senior leadership.
• Share insights on pricing trends, research, campaign performance, vendor relationships, and internal processes.
• Complete daily timesheets and coordinate with the accounting team on client-related matters.

Benefits

We offer a supportive and friendly environment; competitive salaries; generous PTO; and a comprehensive benefits package, including a 401(k) plan with company match.

Diversity at AB&C

At AB&C, we believe in and thrive on the power of our differences. Different ideas. Different approaches. Different skills. Different experiences. Through our differences, we create stellar work and build solid relationships. Through our differences, we can more readily see the needs of our clients and our community—and more effectively formulate solutions to meet them. By embracing the diversity that reflects the world in which we work, live and play, we grow and thrive as an agency. AB&C commits to paying this forward by striving to continuously raise the bar on how we represent diversity, equity and inclusion.