Learn how to engage physicians through recognition days, testimonials, tech-focused content, and more. Boost trust, highlight innovation, and showcase your organization’s commitment to clinician well-being. Let’s make your recruitment efforts stand out!
“TheSkimm,” a free email newsletter skimming three to five top stories in the world geared toward female millennials, recently announced it would start pairing up with other companies to bring in advertising revenue. It will do this through strategic “partnerships” rather than typical ads. Approaching its third anniversary, theSkimm has grown exponentially in popularity and […]
Who is your person? Your most trusted source of information and support? Who is the person you look to for guidance? For me it’s my husband. He’s smart, he’s usually right, and I trust him. (Not so much when it comes to grumpy teenagers or what shoes go with what outfit, but that’s another story.) […]
When it comes to media outlets our ever-increasing demand for interaction has forced certain traditional forms of advertising to evolve — or risk the fate of the eight-track player. What comes to mind when you picture taxicab advertising — probably a small billboard atop a yellow car, right? Well think again. Taxi cab advertising is now […]
No, not really. It’s a common question and a tough one to answer. What does a graphic designer do? Webster’s defines graphic design as “the art or profession of using design elements (as typography and images) to convey information or create an effect.” To understand what graphic design is, think about how it affects your […]
Tourism advertising has changed with the times. Even though people still read magazines and news publications to “think” about where they might want to spend their hard-earned dollars, they do their actual booking and planning online. Consumers today tune out TV commercials with their DVRs and TiVo’s, opting instead to listen to satellite or Pandora […]
Let’s say that you own a grocery store with several aisles of frozen food. Now let’s say that your freezer’s compressor — which works hard to keep your food frozen — breaks down. Maybe, just maybe, you’ll try to fix the compressor yourself. But more than likely you’ll need to call an electrician — an […]
Back in November 2013, Google replaced its Google Certification Program with its Google Partners Program. Originally, if you worked in the paid search space you would take Google AdWords exams to achieve Google Certification. This meant you were deemed an expert in Google AdWords, making you a more attractive employee and giving your company a […]
Reality’s fine for the everyday world, but sometimes you need something a little more stimulating and rewarding. Well, you’re in luck. Now you can experience a type of hyperreality — a mixture of physical and virtual reality that enables you to expand your mind while exploring unattainable vistas. Hyperreality was just the next logical step […]
Some fashion trends stick around for way, way too long. And some stuff just stays in your closet way, way too long. You know what I’m talking about: that loud pair of platforms and that mohair turtleneck sweater you just had to have when you were 17. But somewhere in all that mess, you have […]
Has it been a while since you’ve gotten any killer ideas from your agency? Is the creative they give you an echo of the suggestions you gave them? Do you feel like they’re not giving you their best? You can do something about it. Give your agency a report card. Everyone that works for someone […]
Depends on whom you ask. Google Glass will either be the biggest game changer in wearable technology, or a creepy Big Brother bust that sends people running for the exits. For those who’ve been living under a rock, Google Glass is essentially a smartphone worn as glasses. It’s got 13 functions including hands-free camera/video/phone, Internet […]
Every day on my way to work I witness an amazing number of people who put their lives and the lives of others in jeopardy. People eating, reading the newspaper, smoking, putting on makeup, talking on their cell phones and — worst of all — texting. For what? They swerve, drive too slow, run off […]
Five observations on getting the most out of the people you depend on for breakthrough marketing communications, or what 10 years on the client side and 35 years on the agency side has taught me. Among other things. Creativity isn’t a commodity. And you won’t get it out of your agency team by saying, “This […]
Yesterday’s six-hour rain delay of the Daytona 500 could have been a huge letdown for NASCAR fans. Instead, they spent the afternoon joking with their favorite drivers, getting updates on track conditions from race officials, and having a “fireside chat” with at least one driver (Clint Bowyer), who told track reporters that he was having […]
Most people, including those of us in the communications business, tend to picnic in the spring, summer or fall when the warm weather soothes the body and mind. Often, this includes family and friends, a cookout in a park, good food, and a bit of libation — with the objective of just plain fun and […]
Growing up I remember every weekend watching ABC’s “The Wide World of Sports.” It was 1961 when Wimbledon was broadcast for the first time. I decided then tennis would be my sport. I’ve played since high school and have been playing competitive team tennis for the last 20-plus years. About a year ago I was given […]
We all know that good advertising and branding are important parts of selling products. But did you ever wonder what that really fancy logo and packaging are hiding? I’m talking about the major brands we trust to feed ourselves and our children. They say they use all-natural ingredients: whole grains, organic vegetables — you know, […]
Gotcha! I know why you’re here. Pervert. Let me be straight with you: There isn’t any hot free XXX content here. So if that was what you were looking for, the browser back button is located in the upper left-hand corner of this window. Now that we’ve lost 90% of the visitors to this page, […]
For years we’ve been studying Millennials. We know their mindset, values and technographics. We know where to find them online and offline. We know the best ways marketing can gain their brand loyalty and how to entice them to become advocates for our brands. Except, most Millennials are now 18 to 34 years old. Millennials […]
It’s January, and everyone’s fancy turns to predicting the future. Okay, maybe not everyone’s, but that’s what you’ll hear a lot about this time of year. December is for looking backwards and January is the forward-looking month. JWT, a division WPP Group (formerly known as J. Walter Thompson), always makes predictions about marketing communications in […]
Just when it seems as though the world could not be more obsessed with Beyoncé, the singer has found a way to prove us wrong. On December 13, Queen B shocked the world with the unexpected release of her self-titled “visual album.” When the 14-track, 17-video album suddenly dropped on iTunes at midnight, social media […]
POTUS, along with some other ruling “buddies,” decided to take a selfie at Nelson Mandela’s memorial service this week. Wow. This is one of the craziest displays of bad judgment of this news cycle — if not this year. Or is it? Statistics tell us that photos are the thing to share, so is it […]
The Internet has made it easy to complain about anything at the drop of a hat. Whether or not the complaints are justified, it’s important to know how to handle them without offending the complainer or the rest of your customer base. So here’s what not to do: 1. Make the person feel like an […]
If you missed Part I, get caught up before you read any further. Dawn guessed that whoever was haunting the first floor might have been alive during the 1930s. She began to play a ’30s hymn on the piano in an attempt to rile up the spirit. No response. Perhaps the ghost was more of […]
Aloysius Butler & Clark has a full house these days. We’ve been steadily adding new clients, which means we’ve been taking on additional employees to handle our ever-increasing workload. So it’s time to kick out a wall or two — we want to keep everyone happy, right? And by everyone, we mean the living and […]
The Highlights Combo of Venison sausage and steak tips Sauté onions celery & peppers in bacon fat 3 types of peppers Cocoa powder and a bit of cinnamon
The Ingredients 85/15 Ground Beef 1 can petite tomatoes 1 can diced chilies 1 can light red kidney beans 1 cup salsa sautéd diced white onion and green pepper chili powder cayan red pepper ground cumin salt and pepper crushed red chili pepper flakes 1 package taco seasoning Hot sauce Triple X habanero sauce And […]
Serves 8-12 (party size) 1 lb. dried navy beans 2 large white onions, chopped 3 tbs garlic, chopped 2 sticks unsalted butter 1/2 cup all-purpose flour 1 1/2 cups chicken broth 4 cups half-and-half 2 teaspoons Tabasco, or to taste 1 tbs chili powder 1 1/2 teaspoons ground cumin 2 tablespoons salt 1 teaspoon white […]
Sports marketing has been around at least since the 1870s, when a tobacco company started making baseball cards and sticking them in cigarette packs. Any sports fan will tell you that there is a special level of respect for those advertisers that sponsor their favorite team. Nowhere is this respect more evident than within the […]
If you’re anything like me, a 30-something year old parent who’s typically in bed by 9:30 most nights, you probably weren’t up to watch this year’s MTV’s VMAs. But like most people today, the first thing we go for when we wake up is our mobile device, so the previous night’s big topics are all […]
It’s been a long day. I just want to come home and chill out. After having some dinner and getting everything squared away for the next day, I plop down on my comfy couch for my prime time show of the night that I’ve waited all day to watch. Who cares that I’ve changed into […]
Recently, while I was on hold with Comcast for more time than it would have taken to buy a new TV, I was reminded of the “old days” when you spoke with a person — a real person. A new website, GetHuman.com, has become quite popular. On it, you can find tips on how to […]
In this country we are blessed with the opportunities of the free enterprise system that can richly reward the hard work and singular focus of driven entrepreneurs. However, the free enterprise economic model can be a fickle lover. It is devoid of emotion and will turn on the unwary. Today’s success is tomorrow’s Rubicon for […]
You get on an elevator, and the chirpy woman with the same show badge asks, “So, what do you do?” Concentrating on nothing in particular on the way down to the convention hall was the game plan, but you answer, “I’m president of a bank.” “Wow,” Chirpy says. “What bank? That one they […]
Generally no. But exceptional customer service can get you pretty close. Baby boomers have the cash and need wealth management advice; families need homes or car loans and college tuition money; Gen X and the Millennials want…well, who really knows, but they own the future. You want them all, right? If your teller lines at […]
Not for jingle bells, but for events — royal weddings, grand openings, fundraisers and community fairs. Whether you’re hosting a small group of friends or the entire town, planning is key to event success. Here are some tips to get you started: 1. Start early. The more time you have, the better your event will […]
Techno-changes in banking are coming at the industry with breathtaking speed. Just when you think you know what you should invest in to gear up for one trend, it is leapfrogged by another. As soon as you got done optimizing your website for online banking, mobile came along and required another round of investment and […]
In the last couple of years, Facebook has gone from a college photo-sharing site to a business-networking platform for self-promotion, advertising and multimedia interaction. Official numbers from Facebook indicate that they have 222 million users and are growing at the astounding rate of about five million new users a week. The surprise here isn’t their […]
Here are five observations on getting the most out of the people you depend on for breakthrough marketing communications, or what 10 years on the client side and almost 30 years on the agency side have taught me. Among other things. 1. Creativity isn’t a commodity. And you won’t get it out of your agency […]
