Aloysius Butler & Clark

The Independence School (TIS) is an independent school located in Pike Creek, Delaware, that welcomes students from age 3 through the 8th grade. Looking to keep enrollment strong during a time of economic challenge, with a reduced population of age-appropriate candidates and competition from other independent and public schools, the TIS staff identified the need to review their brand and rediscover what differentiates them.

Using research from other sources (provided by The Independence School), AB&C evaluated the findings and guided the school through a full brand analysis. Our branding process helped TIS identify its strengths and opportunities for growth and laid the foundation for developing a new logo, theme line and marketing materials that work with and support the brand.

AB&C refreshed the TIS logo, giving its iconic but somewhat outdated quill a joyful, 21st-century feel. The clean design with star-shaped pixelation honors the school’s history while recognizing the digital world. We developed the aspirational “Inspire. Dream. Achieve” theme line to reinforce the school’s mission to educate the whole student, through exceptional academics and a stimulating, caring environment.

The new campaign began running in the fall with print, digital and outdoor ads. AB&C also created branded informational material for parents of prospective students. The Independence School has already seen a significant increase in inquiries this recruiting season versus last year.