Alright, alright, alright!!
The healthcare team here at AB&C is feeling like Matthew McConaughey when he accepted his best actor awards this year. While we didn’t win an Oscar or a Golden Globe, we (and our client partners) did win the prestigious Best in Show at the 31st Annual Healthcare Advertising Awards and a Judge’s Choice award at the 2014 Aster Awards. In addition to these amazing honors, we also nabbed eight gold, three silver and two bronze Healthcare Advertising Awards, and six gold and four silver Aster Awards.
The Healthcare Advertising Awards are the country’s oldest and largest healthcare advertising awards. This year, AB&C, our client partners and our work competed against 4,000 other entries on the merits of exceptional creativity, quality and message effectiveness. We’re so proud to have seven different clients to celebrate these awards with — and overwhelmed that we received one of only 10 Best in Show honors.
Just as competitive, this year’s Aster Awards featured 3,000 submissions from across the country. Again, sharing in our celebration are eight different client partners, including Abington Health, whose Power campaign received one of only eight Judge’s Choice awards.
We’re getting the signal to wrap up our acceptance speech, but before we go, we’d like to thank…
31st Annual Healthcare Marketing Awards
Best in show:
Client: Delaware Department of Public Health
Submission: I want to be a smoker
Category: Television
Gold Award Winners:
Client: AtlantiCare
Submission: Urgent Care Print Ad
Category: Magazine, single
AtlantiCare – print ad
Client: AtlantiCare
Submission: HeartCheck Tool
Category: New media
AtlantiCare -HeartCheck Tool
Client: MedStar Health
Submission: Brand radio
Category: Radio, single
MedStar Brand radio:
Client: MedStar Heart Institute
Submission: A-fib podcast
Category: New media
MedStar A-fib podcast:
Client: MedStar St. Mary’s Hospital
Submission: Centennial Book
Category: Other
MedStar St. Mary’s Centennial Book
Silver Award Winners:
Client: Delaware Department of Public Health
Submission: Bucket List
Category: Radio, single
Delaware Department of Public Health -Bucket List
Client: Holy Name Medical Center
Submission: Best Doctors
Category: Magazine, single
Holy Name Medical Center – print ad
Bronze Award Winners:
Client: MedStar Health
Submission: Brand ad
Category: Magazine, series
MedStar North Brand -print ad
MedStar South Brand -print ad
Client: MedStar Health
Submission: Brand television
Category: Television, series
MedStar North Brand -Baltimore:
https://www.youtube.com/watch?v=x67ylKA2BmM
MedStar South Brand -Washington, D.C.:
https://www.youtube.com/watch?v=n1SuVfKA0So
2014 Aster Awards
Judges Choice:
Client: Abington
Submission: Power to Heal campaign
Category: Total advertising campaign
Abington -Power to Heal -billboard
Abington -Power to Heal -banner ad
Abington -Power to Heal -transit ad
Abington Power to Heal radio #1:
Abington Power to Heal radio #2:
Client: American Nurses Association
Submission: ndnqi.org
Category: Website
ndnqi.org
Client: The Chester County Hospital/ Penn Medicine
Submission: Penn Medicine Announcement
Category: Magazine advertising, single
Penn Medicine Announcement -print ad
Client: Delaware Department of Public Health
Submission: Bucket List
Category: Radio, single
Delaware Department of Public Health -Bucket List
Client: Delaware Department of Public Health
Submission: I want to be a smoker
Category: Television, single
Client: Cancer Institute of New Jersey
Submission: Zebrafish
Category: Total advertising campaign
Cancer Institute of New Jersey Zebrafish -print ad
Cancer Institute of New Jersey Zebrafish -transit ad
Cancer Institute of New Jersey Zebrafish radio:
Client: Holy Name Medical Center
Submission: Best Doctors
Category: Magazine advertising, single
Holy Name Medical Center -Best Doctors -print ad
Client: MedStar St. Mary’s Hospital
Submission: Centennial Book
Category: Other
MedStar St. Mary’s Centennial Book