Rush University Medical Center Taps ab+c Creative Intelligence for Recruitment Marketing

BLOOMSBURG, PA—ab+c Creative Intelligence, a full-service marketing communications agency, has partnered with Rush University Medical Center (Chicago) on its physician recruitment efforts. The agency’s assignments include constructing a physician recruitment website and providing direct marketing strategy.

“The physician population at Rush continues to grow,” says Shawn Kessler, senior strategist at ab+c. “Our recruitment marketing team will help make Rush the employer of choice for physicians in every specialty and subspecialty of care.”

Rush boasts a 664-bed academic medical center, a medical staff of more than 800 and the highest recognition in nursing—Magnet® status. With a 175-year history, Rush has been part of the Chicago landscape longer than any other healthcare institution in the city.

ab+c Creative Intelligence is a 44-year-old full-service marketing communications agency with offices in Wilmington, Delaware, Philadelphia, and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Adweek selected the agency as the “Top Shop” in Delaware.