Our job was to encourage consumers to “kick the roll-per-day routine” (among other things) and instead turn to AtlantiCare for serious, personalized, comprehensive heartburn relief that addresses causes—not just symptoms. The plan combined mass-reach awareness tactics with highly targeted digital tactics, leveraging first-party data. The mix included print, radio, online display banners and social media advertising, all rendered in the client’s signature “simple objects on white” style that audiences recognized.