We leveraged independent research showing that patients who begin their treatment at a hospital that specializes in cancer, like Fox Chase, have a better chance of survival. At the highly emotional time of a cancer diagnosis, it’s important for people to recognize how crucial the first steps are in the treatment process.

“Where you start matters.” This is the truth that propelled our thinking. Regardless of the type of cancer (or its complexity), your best chance for a cure is with the initial therapy. What you do first will determine future options for treatment down the road. For Fox Chase, this campaign theme has become a rallying cry. And a powerful confirmation of their passion for giving every patient the best chance of beating cancer from the start.