The future of therapeutic development requires the highly integrated marriage of science and industrial engineering to bend the time curve and deliver novel, high-value drugs—faster than ever before—to the benefit of patients around the world. Danaher, with best-in-class science, technology and robust engineering expertise, was poised to do just that. However, much of the industry was unaware of the world-class operating companies that comprise Danaher. Our challenge was to present the value of uniting those companies with a common goal under the Danaher brand. And herald a new kind of relationship with their customers at the same time.