- Biz to Biz
- Branding and Design
- Marketing and Advertising
- Web Development
- Video Production
- Event Planning
Husky
The Rebrand Heard in 140 Countries
In the world of injection moldings, there’s Husky—and then there’s everyone else. They have the history. They have the name recognition. They have the quality. However, they also have the prices to match. How do we convince cost-conscious plastic-molding companies around the world that a Husky machine is worth the investment? By leaning on the human ingenuity that powers every Husky machine.
The Strategy
In addition to quality technology, Husky has built a reputation around quality people. Smart. Innovative. Customer-focused. Always willing to roll up their sleeves. By focusing on all the people “inside” every Husky machine, price became less of a concern. Customers knew that with Husky, they had a partner willing to work with them, address any issues and find solutions as quickly as their market demands. Powered by People™ became a mantra of an unshakable promise of quality, reliable performance and return on investment. The new campaign used distinctly human traits such as ingenuity, passion, drive and problem-solving to demonstrate the inextricable link between reliable machines and resourceful people.
The Success
The brand was immediately embraced internally and internationally. “I am Husky” was translated into every language where Husky machines are manufactured. We built a new B2B website that allows customers to configure their machines and get price quotes in real time. From there, the brand hit the road. We developed new trade-show booths and materials highlighting the new brand and messaging.
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