Opinions
Is Your Career Site GEO-Ready?
Rising AI-driven searches demand optimized content so career opportunities surface where talent is looking.
Annette DeHaven
Associate Managing Director of Employer Brand Strategy
- Account
- ›First job out of college was with a recruitment marketing agency.
- ›Took a five-year detour from agency life as VP of marketing for an HR tech startup.
- ›Held senior leadership roles doing employer branding, recruitment marketing and career sites.
- ›Fortunate enough to work on award-winning projects every year—most recently bringing home a North American Transform Award for Best Employer Brand.
- ›Has an impressive (1,000-plus) vinyl record collection.
- ›In a “face her greatest fear” moment, she finally took a ride on a roller coaster.
- ›An art museum is her happy place.
- ›She and her husband play Scrabble every week—and the competition is fierce.
Posts by Annette
Opinions3 Ways to Make the Case for a Career Site Makeover
Provide executives the clear evidence they demand, helping you secure resources for modern recruitment marketing success.
OpinionsLights, Camera, Authenticity: A Practical Approach to Employer Brand Storytelling
Authentic employee stories — from quick Q&As to full video series — are your most powerful tool for attracting talent, building trust, and turning your people into proud advocates.
OpinionsAllyship and Authenticity to Elevate Your Employer Brand
Empower your employer brand with an authentic allyship program—because everyone deserves someone in their corner.
Opinions4 Ways to Keep your EVP and Talent Attraction Strategies Agile
Is it time to revitalize your EVP by updating it based on current trends, backed by research, and aligned with authentic company purpose?
OpinionsShould I Start Using AI to Write My Job Descriptions?
Consider AI for drafting job descriptions but rely on human insight for quality and brand alignment.