Todd Cole

›BA in communication from Lycoming College.
›Recruitment marketing specialist.
›Presented at MAPRA Conference; published in Journal of ASPR.
›Strategic thinker who’s always looking for innovative recruitment marketing tactics.
›Die-hard Chicago Bears fan (has “Super Bowl Shuffle” in iTunes).
›Loves outdoor sports, from surfing to skiing.
›Played Ricky Roma in Glengarry Glen Ross in college.
›Helped organize the Chicago chapter of Mustaches for Kids.

Posts by Todd

Opinions
Agentic AI: Helpful or Harmful to Your Employer Brand?
As AI reshapes recruitment, even well-meaning automation can undermine a carefully built candidate experience. Explore how using tools like agentic AI can impact your EVP, and how to strike the right balance between innovation and human connection.
Opinions
From Branding to Drafting: Marketing Lessons for Fantasy Football Success
Marketing and fantasy football may seem unrelated, but both involve strategic thinking and understanding behavior. By applying principles like avoiding the sunk-cost fallacy, leveraging biases, and using key data, you can gain a competitive edge in your fantasy league.