We were asked to help reposition and reimagine the brand. We talked to a lot of people—students, grads, professors and administrators—and a picture began to emerge. What marks a La Salle grad is the belief that while their degree is a means to an end, their education is a means to a beginning.

“That’s Lasallian Business.” We positioned La Salle as the antithesis of a university “factory” mass-producing grads for standardized jobs. La Salle offers a higher return-on-learning. But it wasn’t enough to just claim that. We had to prove it. Scouring La Salle’s data, we found strong stats that demonstrated the concrete value of a Lasallian education. By marrying these rational proof points with the progressive philosophy of the university, we defined Lasallian Business in a compelling way.