Adding an attraction to a very attractive place
Block Island is a popular vacation destination 12 miles off the Rhode Island coast. It offers gorgeous views, pleasant beaches, and good restaurants, and is small enough that some visitors elect to rent bikes and pedal around the island. Working for Block Island Express, the ferry operation that brings visitors from New England to Block Island, we saw a way to increase interest in cycling the island – and to give prospective visitors an added reason to make an initial or return visit.
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