At the brand level, we tapped into not only what Phoenix Children’s does but also the way they do it. Care is delivered with genuine optimism and passion. It’s something visible in every single member of the staff, in every patient interaction and in the way Phoenix Children’s is continually expanding to meet the growing needs of the patients in the community. Capturing this passion and enthusiasm was central to the creation of the Big Energy launch campaign.

Big Energy is a bold celebration of life and the vibrancy of youth. It is an expression of the big energy Phoenix Children’s brings to the pursuit of hope, healing and the delivery of exceptional care. The campaign set the tone for Phoenix Children’s as the preeminent health system in the region—and set the table for successive service-line and grand-opening marketing initiatives.