Eight Telly Awards. Zero Chance We Could’ve Predicted This Lineup.

Award posts can start to sound the same: “We’re thrilled.” “We’re excited.” “We’re jazzed.”

And, yes, of course we are all those things. But what I love most about these eight Telly Awards isn’t the trophies. It’s looking at the list and realizing it takes a special kind of agency to make this kind of creative whiplash happen.

One week, we’re bringing an iconic beach sign to life. The next, we’re building an obnoxious mascot to warn teens about sports betting. Then we’re shooting stop-motion for Narcan® access and training, helping parents have difficult conversations about firearm safety, and reminding people that addiction doesn’t define their story.

Somehow, that’s all in a day’s work.

Here’s some of the work that earned AB&C eight Telly Awards this year:

Where You Are

Not for Profit

College doesn’t have to mean pressing pause on your life. For Delaware Technical Community College, we created a campaign showing that the smartest move might start from exactly where you are.

TZR

Online Commercials—Public Service and PSA

Meet TZR. He’s loud. He’s distracting. He’s the last one you’d invite over to watch the game.

Which is exactly why he worked.

Created to raise awareness about teen sports betting, TZR became the physical embodiment of everything gambling steals from young people. You weren’t supposed to like him. You were supposed to remember him.

Your Story

Local TV—Use of Color

“It’s someone else’s problem.”

Until it isn’t.

This campaign for addiction services in New Jersey challenged the stigma surrounding addiction by reminding people that while addiction may become part of your story, it doesn’t have to be the ending.

Welcome to the Wildwoods

Local TV—Travel and Tourism

There’s something magical about seeing the Welcome to the Wildwoods sign.

So we wondered …

What if it welcomed you?

We brought the iconic landmark to life to celebrate every kind of vacation, every kind of traveler and everything that makes the Wildwoods feel like summer.

Trade Up for Health

Social Video—Health and Wellness

Nobody wakes up and changes everything overnight.

This social campaign encouraged Delawareans to think smaller. Trade soda for water. Take a walk. Make one better choice today than you made yesterday. Turns out, that’s a pretty good place to start.

The thing about these awards is that they’re about something way bigger than one spot.

They’re about clients who trusted us with meaningful work. They’re about strategists, writers, art directors, producers, editors, animators, media buyers, account teams and partners who figured out how to solve eight completely different problems in eight completely different ways.

That’s the fun part of what we do.

Congratulations to everyone who helped make these campaigns happen. Now, if you’ll excuse us, we’re going back to figuring out what we can make next.