During the big game, expect brands to treat AI as a tool rather than the centerpiece of creativity—using it to streamline production while relying on bold storytelling and nostalgic nods to capture consumer attention. Each commercial break will become a strategic battleground where innovative ideas meet time-tested branding, ensuring that every ad reinforces a consistent, memorable narrative.

At 11:59 p.m. on December 31, 2019, the ball started dropping and decided to make a year of it. Like everyone else, I wish I could close the lid to this dumpster fire, but there are some things even a trash fire can illuminate. And those are the things that I never want to lose […]