During the big game, expect brands to treat AI as a tool rather than the centerpiece of creativity—using it to streamline production while relying on bold storytelling and nostalgic nods to capture consumer attention. Each commercial break will become a strategic battleground where innovative ideas meet time-tested branding, ensuring that every ad reinforces a consistent, memorable narrative.

Unlock your recruitment potential with creativity! By leveraging storytelling, crafting candidate-focused job descriptions, and attracting culture-enhancing individuals, you can transform your hiring process and build a dynamic team.

Most of the marketing world is based on precedents. We base our metrics and budgets on prior years’ results. We schedule the same way — peak season and off-season, planning time, production time, media buying — it’s mostly based on what we did last year. Obviously, 2021 isn’t going to work that way. 2020 threw […]