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Aloysius Butler & Clark

Government

We have been collaborating with local, county and state governments for over 25 years. Hundreds of campaigns later, we’ve acquired a national reputation for creatively promoting public health, economic development, tourism, transportation, and other vital initiatives. How? We understand diverse populations and the complexities of working with government agencies—along with the sociological processes it takes to motivate people to take action. By consistently delivering measurable results, thorough reporting, and cost-effective solutions, we can deliver culturally competent campaigns that make an impact, no matter the size or scale.

Selected Work

We work with local, state and national governmental agencies to try and change the public health for the better.

More Work

A proven model of behavior change.

We understand that humans aren’t easy to persuade. Interpreting research data and translating it into different audience segments is as much an art as it is a science. Guided by the Stages of Change Model, our dedicated behavior change division brings a unique perspective to our work with government agencies. We explore cultural and behavioral backgrounds to create evidence-based strategies that shift attitudes and perceptions, fostering positive changes in lifestyle and behavior. Our team goes beyond the conventional to engage diverse populations and inspire meaningful action.

Precontemplation

Not intending to change behavior

Contemplation

Intending to change behavior in the near to distant future

Preparation

Intending to act in the immediate future

Action

Continuously engaging in behavior when appropriate

Maintenance

Behavior is a part of routine/protocol

Output

We deliver a seamless client experience.

As a full-service marketing and communications agency, we offer every service in-house, ensuring consistency, continuity and integration in every tactic, medium and message. This collaboration is invaluable for optimizing your marketing investment. And it makes us very easy to work with.

  • Research

  • Strategic planning

  • Branding

  • Creative development

  • Video production

  • Paid media planning and buying

  • Public relations and crisis communications

  • Grassroots outreach

  • Event planning

  • Social media and influencer marketing

  • Digital

  • Website development and hosting

  • Language translation

  • Measurement, optimization and reporting

More Services

Selected Clients

Our Experts

The experience you need.

Alex Parkowski

Alex Parkowski

Owner/Managing Director – Government Division

Mike Cordrey

Mike Cordrey

Associate Managing Director – Government Division

Krissy McMahon

Krissy McMahon

Account Director – Government Division

Toni O’Connor

Toni O’Connor

Account Supervisor – Government Division

FAQs

Answers to common questions about AB&C’s public-sector and behavior change work.

What does a government marketing agency do?

A government marketing agency helps public-sector organizations communicate clearly, reach diverse communities, and motivate action. AB&C creates campaigns for public health, tourism, transportation, and other initiatives where behavior change and public trust matter.

Does AB&C specialize in behavior change campaigns?

Yes. AB&C applies a behavior change framework to understand audience readiness, barriers, and motivations before recommending strategy, messaging, and media. That approach helps campaigns move beyond awareness toward measurable participation and action.

What services does AB&C provide to government clients?

AB&C provides research, strategy, creative development, video, media planning and buying, public relations, grassroots outreach, events, translation, website development, and reporting. Keeping these services in-house helps government campaigns stay integrated and accountable.

How does AB&C reach diverse public audiences?

AB&C builds culturally responsive campaigns informed by audience insight, channel behavior, and community context. That makes it easier to tailor messages for multiple populations while keeping the overall program consistent, accessible, and measurable.

Why work with AB&C on public-sector communications?

AB&C has decades of experience supporting local, county, and state organizations. The agency understands procurement realities, stakeholder complexity, and the need to show measurable impact, cost efficiency, and clear reporting across every stage of a campaign.

Say Hello

Ready to make a lasting impact?

Reach out to our expert behavior change marketing team today, and let’s collaborate on your next project. Together, we’ll craft innovative, data-driven strategies that inspire real transformation. Contact us now to start making an impact!

Alex Parkowski

Alex Parkowski

Owner/Managing Director – Government Division

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