Social marketing, behavior change & giant guinea pigs
Shifting perceptions to improve health & community
Some agencies are adept at changing consumer preferences. At AB&C, we are also experts at changing human behavior, employing the five-step Transtheoretical “Stages of Change” model developed at the University of Rhode Island. The process leads people from being completely unaware of their problem behavior to choosing positive behavior and maintaining it, long-term. To date, AB&C has worked successfully with 82 clients on social and behavior change campaigns involving everything from public health and disease prevention to smoking, gambling, drug addiction and unsafe driving to fiscal accountability and more.
Behavior change process model
Precontemplation
Not intending to change behavior
Contemplation
Intending to change behavior in the near to distant future
Preparation
Intending to act in the immediate future
Action
Continuously engaging in behavior when appropriate
Maintenance
Behavior is a part of routine/protocol
Behavior Change work samples
Healthy Delaware
Skin Cancer Prevention
View the case study
The Dirty Truth
See through the vapor
View the case study
Healthy Delaware
Driving awareness of the link between obesity & cancer
View the case study
Delaware Office of Highway Safety
Respect Your Ride
View the case study)
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