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Helping riders dart to the beach

People on the beach

1 / 3

Print ads promoted both lines and destinations

Print ads promoted both lines and destinations

Overhauled transit map

We overhauled the entire transit map

Bus wrap

Bus wrap

Bus shelter takeover

Bus shelter takeover

Bus stop wayfinding signs

Bus stop wayfinding signs

:60 radio spot

Lifeguard tower signs

Lifeguard tower signs

Results

-
increase in
ridership
1st Placeat the APTA
AdWheel Awards