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Hospitals and Sporting Events: A Winning Partnership
Healthcare marketing shifts towards sports sponsorships to enhance brand visibility and engage informed consumers.
We treat healthcare brands
A different approach to healthcare
Whether it’s service-line marketing or branding, or lead generation for community hospitals, academic medical centers, physician groups or nationally recognized health systems, AB&C has helped clients develop and implement marketing and communications efforts that make a difference. Led by healthcare marketing professionals who have spent decades working in some of the country’s top hospitals, our team understands and has experienced the ever-changing challenges of healthcare and healthcare marketing.
We can help you educate your many internal, referring and external audiences on the impact of population health, mergers or consumerism, with creative that breaks through the clutter, hitting the right audience with the right message at the right time.
Healthcare work samples
St. Joseph's Health
What's inside us drives us to heal what's inside you
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Stamford Health
Healing. Reimagined.
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Abington-Jefferson Health
Better. Together.
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MedStar Health
The Largest Provider in Maryland & Washington, D.C.
View the case studyHealthcare brand experience
Healthcare blog posts
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Using business criteria to determine what to take to market, after you reopen.
Read full postCurrent COVID-19 trends indicate that we are on the other side of the peak in most places in the U.S. States have lifted stay-at-home orders, and we’re all starting to experience what our new normal looks like. This means that while critical care units and emergency departments are still treating COVID-19 patients every day, the […]
Now more than ever, people need to take care of their health. Are healthcare providers sending the right messages to them?
Read full postCommunicating that it is safe to get preventative care such as mammograms is essential to getting healthcare kick-started. With the advent of consumerism and the preponderance of healthcare information, we now have an “army” of informed healthcare consumers in our country. Where have they been during this pandemic? What happened to preventative medicine or annual […]