Whether it’s service-line marketing or branding, or lead generation for community hospitals, academic medical centers, physician groups or nationally recognized health systems, AB&C has helped clients develop and implement marketing and communications efforts that make a difference. Led by healthcare marketing professionals who have spent decades working in some of the country’s top hospitals, our team understands and has experienced the ever-changing challenges of healthcare and healthcare marketing.
We can help you educate your many internal, referring and external audiences on the impact of population health, mergers or consumerism, with creative that breaks through the clutter, hitting the right audience with the right message at the right time.
What's inside us drives us to heal what's inside you
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Healing. Reimagined.
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Better. Together.
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The Largest Provider in Maryland & Washington, D.C.
View the case studyCurrent COVID-19 trends indicate that we are on the other side of the peak in most places in the U.S. States have lifted stay-at-home orders, and we’re all starting to experience what our new normal looks like. This means that while critical care units and emergency departments are still treating COVID-19 patients every day, the […]
Communicating that it is safe to get preventative care such as mammograms is essential to getting healthcare kick-started. With the advent of consumerism and the preponderance of healthcare information, we now have an “army” of informed healthcare consumers in our country. Where have they been during this pandemic? What happened to preventative medicine or annual […]
All the best brand managers revise their messaging platforms to reflect changes in the market. They do this to remain relevant to their consumers and their markets. Now is the time for healthcare marketers to look at their positioning and message platforms to determine if they need revisions. During this pandemic, two competing images of […]
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