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Health

When it comes to healthcare marketing, few agencies in the country can match our healthcare experience and expertise. Our team is led by healthcare marketing professionals who have served as CMOs and marketing directors at some of the best community and pediatric hospitals, health systems and academic medical centers in the country. We are more than an agency. We are a healthcare consultancy. We know our clients’ challenges and can help clients overcome them and meet their marketing goals.

Selected Work

We have deep healthcare experience but are much more than a healthcare agency. The result is fresh thinking rooted in proven strategies.

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Services

Selected Clients

Working with AB&C has been an asset for our healthcare system. They have helped us boost our brand’s visibility and customer engagement. We appreciate their expertise, experience, professionalism and great customer service! And they are fun to work with!

Marcy Manheim

Administrator, Marketing & Corporate Communications

Garnet Health

FAQs

Answers to common questions about AB&C’s healthcare marketing and communications work.

What does a healthcare marketing agency do?

A healthcare marketing agency helps health systems, hospitals, and care organizations define strategy, strengthen brands, and connect with patients, providers, and communities. AB&C combines healthcare-specific expertise with integrated marketing, communications, and digital execution.

Why is AB&C different from a general marketing agency?

AB&C’s healthcare hub is led by professionals with senior in-house healthcare marketing experience. That background helps the team understand service-line priorities, physician relationships, regulatory constraints, and the operational realities clients face every day.

Can AB&C support healthcare service-line marketing?

Yes. AB&C builds service-line strategies and campaigns across major specialties as well as emerging areas of care. The team develops audience-specific messaging for consumers, referring physicians, and internal stakeholders while aligning with broader brand priorities.

Does AB&C help with healthcare crisis communications?

Yes. AB&C supports healthcare organizations through sensitive situations with planning, message development, media support, and stakeholder communications. The emphasis is on helping clients communicate clearly, protect trust, and respond quickly under pressure.

What healthcare marketing services does AB&C offer?

AB&C provides planning, branding, crisis communications, service-line marketing, merger and acquisition support, departmental assessments, digital strategy, and partner-led consulting resources. Clients can use the team for focused projects or broader long-term growth support.

Say Hello

Your job is to make growth happen. So is ours.

Not only have we been in your shoes, but we’re also fortunate enough to work with others who share the same issues. We’d love the opportunity to talk to you, learn how we can help you and for you to see why our clients come back to us time and time again.

Maria Mongelli

Maria Mongelli

Managing Director of Consumer/Healthcare

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