Your employees are your brand. Empower them to deliver on your promise at every touchpoint.

Strong vendor relationships foster trust, drive innovation and support better outcomes across the healthcare ecosystem.

Marketing sets the stage. Comms brings it to life. Together, they help shape the patient experience.

Last week, I had the pleasure of attending the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) Conference in Dewey Beach, Delaware—and what an energizing few days! From thought-provoking sessions to meaningful connections (and yes, a few too many orange crushes), this year’s gathering was truly one to remember. I was fortunate to be […]

Your brand promise isn’t tested when things are easy—it’s tested in a crisis. Are you ready?

Is your messaging consistent across teams? A strong message platform keeps your brand aligned and clear.

From the MLB to local leagues, sports sponsorships are putting healthcare brands in the spotlight—and in the heart of their communities.

Current COVID-19 trends indicate that we are on the other side of the peak in most places in the U.S. States have lifted stay-at-home orders, and we’re all starting to experience what our new normal looks like. This means that while critical care units and emergency departments are still treating COVID-19 patients every day, the […]

Communicating that it is safe to get preventative care such as mammograms is essential to getting healthcare kick-started. With the advent of consumerism and the preponderance of healthcare information, we now have an “army” of informed healthcare consumers in our country. Where have they been during this pandemic? What happened to preventative medicine or annual […]

All the best brand managers revise their messaging platforms to reflect changes in the market. They do this to remain relevant to their consumers and their markets. Now is the time for healthcare marketers to look at their positioning and message platforms to determine if they need revisions. During this pandemic, two competing images of […]

Amid the current coronavirus situation, some organizations may be tempted to implement a “wait and see” approach to marcom. However, now is not the time to cut branding or market research efforts. For healthcare organizations there is an obvious need to focus short-term priorities on the Coronavirus pandemic and its day-to-day impact on human and […]

It’s in the news every day. This pandemic is crippling some hospitals’ resources, while others are ready and waiting. But all hospitals have stopped elective procedures and are experiencing that impact on their revenue. Some have even been forced to furlough employees and staff. But what can we as marketers do to help? Many of […]

We’ve heard a lot about the importance of thanking essential workers during this pandemic. At AB&C, we’d like to make this a little easier for you. We have designed a series of posters/ads that we will customize for you to use as a print ad or as a poster displayed in your hospitals. We will […]

Healthcare organizations have become pretty marketing savvy over the past several years. They tend to excel in having a strong brand promise, backed up by people-focused missions, visions and values. People entering the industry—especially those in direct clinical care roles—tend to be extremely mission-driven. They want to help and serve others. And that’s what they […]

Healthcare SEM in the midst of a pandemic. One thing that we can depend on is change. It’s a constant. But the massive change we’ve experienced over the past two weeks has been unsettling. Marketers are beginning to second-guess all their marketing strategies. Many are fielding nervous questions from executive teams and wondering if they […]