Agency receives two platinum awards, the highest honor offered by the international competition for marketing and communications professionals.
WILMINGTON, Del. (Nov. 19, 2025)—Aloysius Butler & Clark (AB&C), one of the largest full-service independent marketing communications agencies in the mid-Atlantic, was recently recognized with seven MarCom Awards during the 21st annual ceremony. Presented by the Association of Marketing and Communications Professionals (AMCP)
AB&C’s work stood apart from approximately 7,000 entries submitted from participants in dozens of countries, earning the agency two platinum awards, two gold awards and three honorable mentions. Together, AB&C’s campaigns showed the depth and breadth of the agency’s strategic thinking, creative execution and industry knowledge. The award-winning entries represented nonprofit and for-profit clients and spanned everything from fully integrated print, digital and outdoor marketing campaigns to specialty items.
One of AB&C’s platinum awards was for an agency campaign that engaged communities in two major metropolitan areas and benefited a charity in each. A winner in the MarCom self-promotion category, “Pep Rally In Your Pocket” was a donation-driven initiative centered around the 2025 NFL championship game between the Philadelphia Eagles and Kansas City Chiefs. Using tactics that included a trolling billboard in Kansas City with a number to call for a pep rally, subsequent billboards in both cities, social media and traditional PR, the campaign went viral in less than 48 hours. Before the “big game” even kicked off, more than 300,000 calls were made by people intrigued by a “Pep Rally in Your Pocket.” By its conclusion, the campaign had generated nearly 1 million impressions across all media.
“Whether working to help people overcome addiction, mental illness or chronic disease, or offering families a simple way to step away from life’s stresses, our clients are bettering lives every day,” said Colleen Masters, executive creative director, AB&C. “It’s this work that inspires our agency to be our best, to push boundaries and to create work that’s built to break through.”
Referenced as “the choice of the world’s creative stars,” the MarCom awards competition attracts some of the largest, most prestigious creative firms in marketing and communications. AB&C’s MarCom honors for 2025 comprise the following:
About AB&C
Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies in the mid-Atlantic. AB&C has offices in Wilmington, Delaware; Philadelphia and Bloomsburg, Pennsylvania; and Lambertville, New Jersey, and we operate remotely across the globe. The agency’s remarkable 54-year growth is a byproduct of our unique client-centric business structure. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B. We combine deep business expertise in these five key industry segments with a robust team of omnichannel experts. The result is the best of everything. Always deeply strategic. Always creatively breaking through. Never the same.™