Philadelphia Ad Agency Aloysius Butler & Clark Trolls Kansas City Chiefs Fans to Benefit Charities in Both Cities Ahead of the Big Game

In an unprecedented show of Eagles fandom, agency owns up to billboard by Arrowhead Stadium.

PHILADELPHIA (Feb. 5, 2025) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies on the East Coast, has come forward to claim responsibility for the “816-323-GO KC—call for a pep rally in your pocket” digital billboard next to Arrowhead Stadium. Since Tuesday, Feb. 4, the billboard has been capturing the attention of commuters traveling on I-435. After dialing the number on the billboard, a person is greeted with a rousing version of the “Fly, Eagles, Fly!” fight song.

In addition to securing and designing the board, the agency is demonstrating what being in the City of Brotherly Love is all about. For every call received via the 816-323-GO KC line, AB&C is making donations to the Eagles Autism Foundation and Kansas City’s Hunt Family Foundation. AB&C will donate up to $5,000 total, based on the number of calls received between Feb. 4 and the game on Sunday, Feb. 9.

“AB&C is incredibly proud to be a part of the Philadelphia community and grateful for the opportunities it’s given us as a business,” said Colleen Masters, AB&C’s executive creative director. “To honor this pride, we wanted to give back to two great charities in a meaningful but uniquely Philly way. Like any proud part of the Philadelphia community, we take our sports seriously. With the Eagles in the big game, this seemed like a great chance to take our team spirit well beyond our borders. We did this for every loyal Eagles fan out there—and even more importantly, for the communities of both teams.”

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast. Proudly founded in Wilmington, Delaware, with additional offices in Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B.