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Aloysius Butler & Clark Shows Up Big in the Healthcare Advertising Awards—Winning More Recognitions Than Any Other Agency in the Northeastern U.S.

Agency’s work for seven clients brings home 22 honors in the nation’s largest healthcare advertising awards competition.

WILMINGTON, Del. (May 30, 2024) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, was just awarded 22 honors in the 41st annual Healthcare Advertising Awards, the nation’s oldest and most recognized healthcare advertising competition. For the 2024 competition, AB&C’s 22 awards included a Best of Show—for outstanding creative execution, overall excellence and breakthrough advertising—as well as nine gold, five silver, three bronze and four merit awards. With this impressive total, the agency won the third-most awards of all entrants in the country—and the most of all entrants in the northeastern U.S.

We don’t enter shows to win awards. We do it to recognize our clients who are willing to take risks and create bold, breakthrough work,” said Steve Merino, AB&C’s chief creative officer. “But we’re more than a typical healthcare agency. Our team has worked inside some of the best health systems in the country. We combine their experience with our B2B and retail experience to make our healthcare work more effective. It’s an honor to see that our unique approach is working.”

Now in its 41st year, the Healthcare Advertising Awards celebrate advertising that has evolved to “rise above” in an increasingly complex and competitive industry. AB&C’s winning ads stood out from among more than 4,300 entries and were chosen by a national panel of judges. Ads were assessed on criteria that included creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. AB&C’s recognitions demonstrate the agency’s ability to deliver strong results across the diverse sectors that comprise today’s healthcare industry, creating award-winning work for healthcare clients in and outside the mid-Atlantic region, including the Delaware Division of Public Health, the City of Philadelphia and Phoenix Children’s.

Here’s a breakdown of AB&C’s 2024 Healthcare Advertising Awards:

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast and one of Adweek’s 50 “Top Shops” in America. With offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.