MedStar Living Donor

MedStar teamed up with AB&C to introduce, educate and raise awareness about the need for, and positive impact of, living organ donations.

Medstar Living Donor

Rochester Regional Health

AB&C conducted brand research and interviews with key stakeholders, staff and leadership. Our efforts revealed that RRH's culture was truly physician-friendly.

Female nurse

Health Delaware

Delawareans needed to know what skin cancer looks like, how to conduct self-exams to detect it and when/how often to get checked by a healthcare provider. And the Division of Public Health had their sights set on AB&C to help.

Could it be cancer?

Healthy Delaware

St. Joseph's Health

SJHS asked us for a new brand campaign that focused more on wellness than on just treating people when they're ill, but was still rooted in its Catholic ethos and values.

Stamford Health

AB&C created a campaign that incorporated brand messaging and highlighted key specialty areas in the new hospital.

Mother and daughter hugging

Abington-Jefferson Health

At AB&C, we had the opportunity to announce the partnership of Abington Health and Jefferson University Hospital, and to tell their consumers how these two are... Better. Together.

Two doctors in the operating room

MedStar Health

The AB&C team coordinated with MedStar’s corporate and hospital-based marketing team to aggressively shoot eight commercials in five days.

Washington D.C.

Driving awareness of the link between obesity & cancer: The Delaware Division of Public Health asked AB&C to create a campaign that would help build awareness of this dangerous link—and encourage people to take action.

Woman weighing herself

Cecil County

Unlike other prevention campaigns that have taken a tougher tone, AB&C created a campaign that was all about hope.

Man smiling

Medstar Deep Brain Stimulation

AB&C's objective was to position MedStar Georgetown University Hospital's movement disorders program as one of the most comprehensive in the area.

Man walking on a dock

MedStar Deep Brain Stimulation

The Dirty Truth

DDPH and AB&C saw the need to implement a campaign that targeted young Delawareans to urge them to reconsider the safety and use of e-cigarettes and vaping products.

Teenager vaping

Delaware Office of Highway Safety

The Delaware Office of Highway Safety asked AB&C to develop a two-year campaign that encouraged young, inexperienced riders to sharpen their skills by taking a rider-safety course.